Location, Inc. Introduces New Index to Help Insurers Assess Structure Fire Risk Based on Human Negligence

WORCESTER, Mass., Jan. 29, 2016 /PRNewswire-iReach/ -- Location, Inc., one of the leading providers of location-based data and tools used by corporations for risk analysis, has introduced a new risk index to help insurers address one of the biggest challenges in insurance today: structure fire losses due to human negligence.

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Every year structure fires cause billions of dollars in insurance losses.  In 2014 alone, U.S. fire departments responded to 494,000 structure fires (one every 64 seconds), resulting in approximately $9.8 billion in property damage¹.

Insurers often associate structure fires with catastrophic events, such as wildfires or infrastructure failures (e.g. heating system faults). In order to gain a better understanding into these low frequency events insurers often factor in credit scores or public fire protection capabilities.

While the data sources above may provide some additional insights into structure fires, they do not fully address behavior-related incidents, such as arson or accidents involving cooking, improper appliance use, smoking, chimney, electrical, and other negligence- and property maintenance-related incidents. 

With FIRE RISK™ Index by Location, Inc., it's now possible for underwriters and agents to factor in human negligence when assessing structure fire risk.  Based on millions of policy years of fire loss data and over 20 proprietary geospatial models, FIRE RISK™ Index generates an easy to read risk score from 1 (lowest risk) to 10 (highest risk) for any address in the United States.

"We've tested our FIRE RISK™ on over four million records with $700M in losses with both personal and commercial lines insurers," said Dr. Andrew Schiller, CEO at Location, Inc. "The predictive accuracy of FIRE RISK™ exceeded 94% when compared to the carriers' actual fire claims.

"Personal and commercial lines insurers can now use FIRE RISK™ to reduce underwriting leakage and improve by-peril rating by factoring in human negligence when assessing structure fires.  In addition, since FIRE RISK™ provides risk scores, insurers can have Location, Inc. batch process their book of business and append risk scores to their policies.  This will allow insurers to sort by score and quickly see which policies are high risk," said Schiller. 

To highlight the capabilities of FIRE RISK™, Location, Inc. is offering a free fire risk analysis on up to 25,000 policies for a limited time. To sign up for your free analysis, visit http://www.locationinc.com/fire-risk-trial or contact Paul Ptashnick at paulp@locationinc.com

Source 1: http://www.nfpa.org/research/reports-and-statistics/fires-in-the-us/overall-fire-problem/fire-loss-in-the-united-states

About Location, Inc.
Location, Inc. is a geographic research and data mining company born of university research and one of the leading providers of location-based data and tools used by corporations for risk analysis.  Location, Inc. specializes in location analysis, quantifying and mapping of crime and security risks, structure fire risk, demographic and school data information products, and location-based decision-making tools for businesses and consumers. More than 44 million people and businesses have used Location, Inc. data and services since the Company's 2000 inception, including its famous NeighborhoodScout website for consumers. 

Media Contact: Paul Ptashnick, Location, Inc, 508-453-9842, paulp@locationinc.com

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SOURCE Location, Inc