Life Insurance Startup Haven Life Launches Facebook Chatbot

By a News Reporter-Staff News Editor at Insurance Weekly News -- "Life insurance is expensive and confusing." According to LIMRA's 2017 Insurance Barometer Study, that's the assumption most people (especially Millennials) make when it comes to purchasing coverage.

You know what they say about assuming, right?

Haven Life, the MassMutual-backed startup that offers an easy way to buy term life insurance online, is proud to announce the launch of its Facebook chatbot. This innovative, conversational resource is designed to help educate Americans on what it really costs to financially protect the people in their lives who matter most. (Surprise, it's more affordable than you may think.)

This chatbot news closely follows the launch of Haven Life's brand and experience redesign and serves as another example of Haven Life's continuing commitment to making life insurance actually simple.

"Our work is centered around how we can use technology to make life less hard," said Yaron Ben-Zvi, Haven Life CEO and Co-Founder. "Our chatbot offers a friendly, convenient and personalized way to learn about the cost of life insurance, so more people are informed, and, ultimately, are less intimidated by the industry overall."

Over the course of just a few casual messages, Haven Life's chatbot will calculate an individual's life insurance needs, offer them an estimated monthly rate for Haven Term coverage and, of course, share the occasional gif.