“LIDMA Vision Award” Presented To Voya’s Cynthia Farrow

PR Newswire

ATLANTA, Oct. 4, 2016 /PRNewswire-USNewswire/ --- The Life Insurance Direct Marketing Association (LIDMA) awarded Cynthia Farrow, head of specialty markets of Voya Financial, the 2016 LIDMA Vision Award. The presentation took place at LIDMA's 13^th annual Fall Meeting & Showcase in Newport Beach, CA.

LIDMA President Byron Udell presents Cynthia Farrow with Vision Award

The LIDMA Vision Award recognizes people and organizations that make substantial contributions to the advancement of the direct response segment of the life insurance industry. It is the highest honor that LIDMA can bestow on an individual or organization.

"Cindy has given of herself tirelessly, working in our industry from many angles," said Byron Udell, president of LIDMA. "She shares our vision and has actually moved the needle to improve the customer experience and expand the availability of life insurance to underserved middle Americans."

Specifically, the LIDMA Vision Award winner is selected based upon several criteria:

Innovation: Specifically in improving the process of how life insurance is delivered to middle America
Dedication: To LIDMA and the mission to distribute more life insurance, enhance industry profitability and protect more American families
Integrity: To combine a keen business sense with care for other people, kindness, and a passion for the benefits of life insurance

According to Udell, some of the reasons Cindy Farrow was chosen for the LIDMA Vision Award include she has been incredibly valuable in multiple initiatives since the beginning of the organization, has served on and/or chaired numerous committees, has been a member the board of directors for the past eight years and exemplifies integrity, strength and dedication."

"LIDMA has experienced tremendous annual growth over the past decade and Cindy has been an essential leader in the evolution of our organization into a catalyst for positive change in the direct response life insurance industry," said Udell.

About LIDMA

LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. The not-for-profit organization is committed to helping members boost their revenues and reduce costs.

For more information visit www.lidma.org.