Hiscox Stages ‘Real World’ Cyber Attack on Iconic Bike Manufacturer Brompton 10th January 2019
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- Insurer targets high-profile bike manufacturer's retailer network with a staged 'offline' cyber attack simulation, to raise awareness of cyber crime and how it feels to be hacked
- Imitation store appears overnight containing 'knock-off' counterfeit stock and staff doppelgangers
- Reactions captured as staff of the original store watch a series of real-world hacks unfold in front of their eyes.
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Members of the public watched in astonishment recently as staff at a retailer of the iconic bike manufacturer Brompton arrived to find their store had been 'hacked'.
In its latest cyber initiative, global insurer Hiscox, a specialist in small business and cyber insurance, collaborated with
Reactions of staff and passers-by1 (watch the video (https://www.youtube.com/watch?v=Y1b8865GOHU&feature=youtu.be)) were captured as the fake store - '3rompton' - opened its doors to the public on the opposite side of the road and subsequently launched a series of cyber attack simulations on the genuine Brompton store in Shoreditch.
Common hacking techniques such as ransomware and phishing were brought to life through a series of simulated offline attacks; the real store was boarded up, displaying a ransom note demanding Bitcoin in exchange for re-entry; genuine stock deliveries were diverted to the fake '3rompton' store, highlighting the potential effects of a phishing scam; finally the real Brompton store was flooded with imitation customers overwhelming staff, simulating a denial-of-service (DDoS) attack.
According to the insurer, one in three (33%)2
"Businesses need to take ownership of their cyber security and put solid preventative measures in place. Unfortunately attacks will still get through and being prepared for those attacks is critical."
"The hacking techniques being simulated such as ransomware and phishing are extremely commonplace and have been for many years. At the same time, new types of cyber crime continue to emerge, which makes staying on top of cyber security an ever-evolving challenge."
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