Generali Global Assistance Releases Results of Annual Summer Travel Survey
NEW YORK and
This year, budgets for
Commenting on today's news,
Beaches and cities once again topped the list for
- Spending time with family and friends was the most desired (48%)
- Followed by discovering different cultures/getting a complete change of scenery (45%)
- And relaxing (39%).
For Europeans:
- Relaxing tops the list (54%) which explains why they are much better than Americans at unplugging completely from work – 66% of Europeans vs. 55% of Americans.
Americans are also more likely to stay connected to social media with only 40% saying they will use it less than usual, compared to:
- 56% of Europeans who will spend less time on social media
- And the Chinese who will be the most connected group, with only 31% spending less time than usual on social media.
Hotels remain the most used form of accommodation this summer at 55%, down slightly from last year (57%). But new forms of lodging are on the rise, especially with Millennials:
- 59% said they would rent an individual's private house/apartment (vs. 38% of the general population)
- 37% said they would rent a room in a private house (vs. 20% of gen pop)
- 29% said they would engage in a free home exchange (vs. 16% of gen pop).
The top three decision-making factors for where
- Location (63%)
- Value (57%)
- Online reviews (33%) – which increased from 31% in 2017.
For Americans,
Carnicelli concluded, "Americans that plan to travel this summer indicated that they are usually covered by insurance for health related issues for themselves or their family (70%), a vehicle breakdown (71%), a transportation accident (67%), and the loss of personal belongings, like luggage (57%). Interestingly, Europeans are far more likely to purchase travel insurance directly from a travel insurance provider at 48% versus Americans at 22%. Most Americans indicate they get travel insurance through their credit card company at 36%. Americans should make sure they do their research on the benefits they are receiving when they buy travel insurance as the policy received through their credit card may not be encompassing enough of their needs."
Methodology
The 18th edition (3rd for the
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