DataMotion and Zipari Enter into Strategic Partnership to Boost Consumer Engagement

PR Newswire

FLORHAM PARK, N.J., Nov. 14, 2018 /PRNewswire/ -- DataMotion, a leading provider of data privacy and security solutions, today announced it has partnered with Zipari, Inc., an insurance software startup that specializes in providing Consumer Experience (CX) solutions for health plans, to safeguard and maximize consumer engagement by embedding HIPAA-grade security and privacy into Zipari-based web portals and mobile applications. The partnership will provide health plans with a seamless and secure customer service solution powered by industry leading technology.

DataMotion secures and automates workflows that exchange sensitive data for a wide variety of customer-facing applications in health care, government, financial and insurance industries. For example, the DataMotion Secure Message Center solution, which integrates with Zipari's technology, provides a secure and private communications channel for members, health care providers and other stakeholders in patient care to efficiently access health plan services, increase response speed and enhance overall consumer satisfaction. The DataMotion Secure Message Center combined with the Zipari CX platform lets members and providers connect with health plan representatives using familiar email features within their portal account. The solution enables HIPAA compliance, so all exchanges can be private and protected. Other benefits enabled by the DataMotion solution include: regulatory compliance, risk mitigation against data breaches, and enhanced consumer safety.

"Security and privacy are critical for our member and provider-facing technologies, like our new portals," said Tim Riley, Chief Information Officer at Network Health, an early adopter of the integrated DataMotion-Zipari solution. "As we redesigned our portals, it was imperative we found business partners that could help us increase customer engagement while meeting stringent security and privacy standards. We approached Zipari and DataMotion about a partnership to provide an easy-to-use, secure messaging solution through our new portals."

"Operationally, DataMotion data protection technology is transparent to end-users, operating behind the scenes and knitted into the standard self-service portal workflow," continued Riley. "Integrating DataMotion technology with the Zipari front-end and Network Health's back-end service applications helped us achieve end-to-end tracking and quality control of inquiries. Interrelated technologies like Okta identity management worked seamlessly with the DataMotion solution. Of the many components of the digital transformation initiative around Zipari, the secure messaging piece was easy to deploy."

Early into the production release, the DataMotion-Zipari solution is yielding encouraging results. For non-urgent matters, submitting a question via email is preferred and viewed as a convenience by both members and providers. Assured privacy and protection against hackers builds confidence and trust among users resulting in a higher level of engagement and satisfaction. Growing engagement translates into better ratings, which are an increasingly important metric used to compare and select health plans. In this context, secure messaging is an important tool for Network Health.

"DataMotion partnering with Zipari is a win-win for everyone," said Bob Janacek, CEO DataMotion. "We are able to offer our customers best-of-breed, innovative technology under one platform. Zipari is bringing to market an entirely new way of looking at health plan portals, with an intensive focus on the consumer experience. DataMotion enriches that member experience with the seamless integration of secure messaging functionality built into the portal, giving them tools they need to communicate securely with the health plan service representatives."

Zipari is revolutionizing the consumerization of health insurance with the first and only CX platform built specifically for health plans. The company's CX products deliver an intuitive, retail-like and user-friendly experience for anyone who uses them. Zipari's suite of consumer engagement products and portals offer insights into every member touchpoint to improve the customer experience through personalization, intelligent processes and automation.

"Health insurers everywhere are transforming members' experiences with digital communication exchanges, unifying interaction between plans and consumers as much as possible," said Mark Nathan, CEO and founder of Zipari. "We're thrilled to partner with DataMotion, a company focused on secure data delivery services across the health care industry. As partners, Zipari and DataMotion can help health care payers focus on improving the technology that delivers an enhanced experience for consumers."

DataMotion secure message center services add web-mail, file exchange and web-forms natively to health plan member and provider portals and mobile apps. Members, patients, providers and business associates can then easily ask questions about their care, and share supporting files or images, such as x-rays or patient lab reports. Messages and files are routed to responsible individuals – such as provider team members or contact center agents for a response. Case numbers may be assigned for tracking in ticketing systems, and response notifications are sent via email to notify patients/providers of a waiting reply. For security and regulatory compliance reasons, message content is encrypted for data in motion and at rest. Detailed logging and tracking reports provide transaction history and proof for compliance audits.

For more information go to https://www.datamotionhealth.com/solutions/secure-message-center/.

About DataMotion
Since 1999, DataMotion secure data exchange technology has enabled organizations of all sizes to reduce the cost and complexity of delivering electronic information to employees, customers and partners in a secure and compliant way. Ideal for highly regulated industries, the DataMotion portfolio offers easy-to-use encryption solutions for email, file transfer, forms processing and customer-initiated contact. In the healthcare sector, DataMotion is an accredited HISP (health information service provider) of Direct Secure Messaging. The DataMotion Direct service enables efficient interoperability and sharing of a person's medical data across the continuum of care and their broader lives. DataMotion is privately held and based in Florham Park, N.J. For the latest news and updates, visit http://www.datamotion.com, follow DataMotion on LinkedIn or Twitter® @datamotion

About Zipari

Based in Brooklyn, New York, Zipari is a technology startup that develops products for health insurance carriers to engage with consumers in new and innovative ways. With unsurpassed technology, Zipari's products provide real-time insights at every touchpoint, delivering a breakthrough consumer experience that health insurers want and their members seek. Zipari now serves more than 10 million members via their payer customers. Zipari's primary investor is Vertical Venture Partners, a venture capital firm focused on investments in companies that target specific vertical markets. For more information about Zipari, please visit http://www.zipari.com.

About Network Health

Founded in 1982, Network Health offers customized commercial and Medicare health insurance services to employers, individuals and families in more than 23 counties throughout Wisconsin. Through its strong reputation for quality health care coverage and superior customer service, Network Health has grown to serve more than 120,000 members. Learn more at networkhealth.com. Visit our blog at copilotwi.com.

Media Contacts:

Monica HuttonDataMotion
(973) 455-1245 x510
[email protected]

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