Consumers across the globe highlight opportunities for a better insurance purchasing experience
The results of the survey reveal a number of key themes, including:
- While carriers are doing many things well (more than a third of global consumers rate the insurance buying experience as very good, US consumers are most pleased with 45% rating it as very good), consumers highlighted clear communications gaps, strong interest in more engaging digital channels, and more frequent and relevant communication - particularly around claims.
- In fact, 14% of consumers had not received a renewal reminder from their carrier, while a third never heard from their insurer on an annual basis (where there was no claim against their policy), while 95% said they would like to hear more about the status of a claim.
- The survey also highlighted the ongoing transition to digital communications with carriers, and consumers’ willingness to use online services to switch insurance, and make changes to their insurance policies.
These are fundamental insights that many insurers may take for granted and assume are being addressed, but highlight clear areas of underperformance in the eyes of many consumers.
Research in Finance Head of Insight,
- Strong opportunities for carriers to accelerate new product introductions to capitalise on niche, regional opportunities. There is a stark lack of insurance penetration globally beyond the traditional motor, home and life insurance staples, but consumers expressed a strong regional and global interest in add-on insurance products and usage-based insurance.
- At the heart of it all is carriers listening and reacting to consumers on an individual basis, as well as harnessing data effectively to see and respond to the trends as they happen at scale across product lines and distribution throughout different regions.
This pioneering survey highlights some surprising home truths about communication and engagement with consumers that many carriers may assume they have addressed. At the same time, the strong consumer interest in insurance innovations such as add-on products and usage-based insurance, with nearly 60% of consumers expressing an interest in the latter, is a clear strategic opportunity.
Now, carriers have at their fingertips the technology and tools they need to grow their digital presence, enhance their distribution channels, maximize their data, and create truly compelling, persona-based interactions that anticipate and exceed consumer preferences and expectations.
Leading technology offerings like Duck Creek’s core systems implementation harness the convenience, centralization and digital streamlining of SaaS architecture in combination with access to an evolving insurtech ecosystem - connecting carriers with advanced technologies such as artificial intelligence and machine learning to make the most out of the data at their fingertips.
I know there is huge anticipation around the results of this global survey of 2,000 consumers who were asked about their buying preferences, attitudes toward switching insurance and toward insurance innovations, and I am looking forward to the official launch at the start of our Formation ‘22 event.”
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Notes to Editors
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