Cheche CEO Lei Zhang Highlights the Strategic High Ground of Car Insurance for Auto Makers at China EV100
The 2024
During his keynote speech,
He expects auto insurance directly sold by auto makers to drive change in three major ways. Through direct selling of auto insurance, auto makers will be able capture 35% of the accessories/spare parts sales income from aftermarket services, versus 20% with the old model. Direct auto insurance will not only bring front-end commission income to auto makers with insurance licenses, but it will help to increase the rate of back end working hours and spare part costs. And third, repair claims will be seamlessly initiated at the time of impact, ensuring the accident vehicles are fixed within the auto maker's authorized network.
Cheche's self-developed cornerstone system, its core auto insurance transaction platform, has direct links to both auto makers and insurance companies, expanding the digital insurance capabilities of manufacturers. Car owners can apply for insurance independently through the auto maker's app or through the vehicle's display, which greatly reduces the need for intermediate entities and improves the convenience and efficiency of insurance.
Through digital services, Cheche provides auto makers comprehensive and personalized insurance solutions, including new car insurance, one-click renewal, smart claims, and other services. Cheche works with insurance companies to simplify the process off initiating a claim. Car owners need only to click on the mobile app or vehicle display to complete the claim application, improving settlement efficiency. Embedded SaaS functions enable features such as one-click insurance to transmit audio and video data of the accident scene in real time so that the car owner is swiftly apprised of the assessed cost.
He concluded that collaboration from all parties is necessary to strengthen the industry, foster innovation, and pave a successful path forward to ensure the continued appeal and sustainable development of NEVs.
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