American Equity Launches New Fixed Index Annuity - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Annuity News
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Annuity News
Annuity News RSS Get our newsletter
Order Prints
October 11, 2018 Annuity News
Share
Share
Post
Email

American Equity Launches New Fixed Index Annuity

Business Wire

American Equity Investment Life Insurance Company, a leading underwriter of index and fixed rate annuities, announced a new fixed index annuity product to its competitive product portfolio.

The AssetShield offers multiple allocation strategies, strong growth opportunity potential and increased liquidity options for added access to and control of money when clients need it.

“Our new product is focused on accumulation while maintaining the core retirement need of asset protection. It has a 175 percent participation rate on the S&P 500® Dividend Aristocrats® with a two year point-to-point indexed strategy,” said Kirby Wood, Chief Distribution Officer of American Equity. “This new product has the advantage of being uniquely suited for retirement saving growth potential."

The AssetShield, with 5, 7, and 10 year terms available, offers multiple index crediting allocations – all backed by S&P indices, plus added access features for increased asset control. It also features the standard benefits of a fixed index annuity, including principal protection from index volatility and tax-deferred growth potential.

“We are excited to add this product series to our already competitive product portfolio,” said Ron Grensteiner, President of American Equity. “It’s our mission to provide best-in-class customer service with safe retirement options.”

ABOUT AMERICAN EQUITY
American Equity Investment Life Insurance Company® is a full-service underwriter of fixed annuity products, with a primary emphasis on the sale of index annuities. Headquartered in West Des Moines, Iowa, American Equity Investment Life Insurance Company is committed to providing products with integrity, as well as superior service to the agents it partners with and their policyholders. For more information, please visit www.american-equity.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20181011005900/en/

American Equity Investment Life Insurance Company®
Heather Gierstorf, 515-457-1788
Vice President – Communications
[email protected]

Source: American Equity Investment Life Insurance Company

Newer

EagleView Out in Front Capturing Imagery of Hurricane Michael Damage Fewer than 18 Hours After Landfall

Advisor News

  • Will rising retirement needs spark an annuity boom?
  • Living longer, retiring poorer: Why fragmented systems are failing Americans
  • Women say their advisors respect them, but talk down to them
  • How PEPs compare with traditional 401(k)s
  • Allianz studies why 42% of Americans retire sooner than expected
More Advisor News

Health/Employee Benefits News

  • Lawsuit: UnitedHealth misled seniors into dropping Medicare benefits
  • Karnes County weighs employee health insurance increase
  • Ban on prior authorization expected to trim red tape
  • Ryland makes local and state-wide impact
  • Fidelity Investments® to Expand Target Date Lineup With Launch of Guaranteed Income Solution
More Health/Employee Benefits News

Life Insurance News

  • Greg Lindberg moves to halt $1.65B restitution order, claims he ‘overpaid’
  • Fidelity Investments® to Expand Target Date Lineup With Launch of Guaranteed Income Solution
  • KBRA Releases Research – Private Credit: Much Ado About Nothing – Perspectives on Columbia Business School Paper About Private Ratings
  • VUL sales skyrocket in Q1, signaling major market shift
  • KBRA Releases Research – Private Credit: A More Balanced Review of the NAIC PLR Review Process for Insurance Balance Sheets
More Life Insurance News

Property and Casualty News

  • LETTER: Let's look at the facts on Vindman
  • Wawanesa Insurance Earns Recognition from JD Power As #1 In Customer Satisfaction Among California Auto Insurers in JD Power 2026 U.S. Auto Insurance Study
  • USAA gives $1B in Florida rate cuts to following legal reforms
  • Loss of property tax will hurt
  • A community call to help immigrants seeking safety
More Property and Casualty News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Looking for stronger rates, amplified growth & real results?
Sentinel's Accumulation Protector Plus℠ Annuity is for clients wanting more from retirement planning

Press Releases

  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet