AIA Launches Major Initiative to Promote Sleep Sufficiency and Quality around the Asia-Pacific region
Working in partnership with Professor
- Reduced likelihood of suffering from chronic disease.
- Increased ability to maintain a healthy weight.
- A stronger immune system.
- Boosted mood and energy levels.
- Reduced stress and anxiety.
To coincide with the launch of this initiative, AIA has introduced updates to AIA Vitality, its leading science-backed wellness programme, to encourage and reward healthier sleeping habits. The AIA Vitality app will motivate people to improve their sleep habits through a new sleep assessment and sleep-based rewards, as well as sleep tracking tools.
AIA has also created a new sleep content hub (http://www.aia.com/onemorehour) which provides extensive information and insights on how to achieve better sleeping habits. Written and video content on the hub includes tips from AIA's Global Ambassador,
In preparation for its sleep sufficiency initiative, AIA conducted research in mainland
- Over half of people surveyed (55%) said they get just 6 hours or fewer of sleep per night (7 to 9 hours is the optimal amount of sleep for most adults).
- 69% don't feel good about how much sleep they get.
- 62% said they either worry about not getting enough sleep or want more sleep.
- 30% are not satisfied with their quality of sleep.
- 62% agreed that getting one more hour of sleep would boost their mood and energy.
About AIA
The business that is now AIA was first established in
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across
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SOURCE
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