adverCar Innovates Auto Industry Advertising by Reaching Car Owners While Driving
GlobeNewswire |
adverCar campaigns have proven to be highly successful in the auto service industry - reaching car owners in a captive driving environment. adverCar's complex technology platform enables the company to match the right drivers with suitable ad campaigns to reach the best possible demographic.
adverCar's technology platform also shows advertisers exactly how, when and where their adverCar's are being seen. Reports showing total impressions, parked/rush hour/drive time impressions, top 10 roadways that generated impressions, heat maps showing roads covered, geofence showing impressions delivered close to a specific location, and complete road coverage listing all covered locations, are all reported to adverCar customers for each campaign.
On
Take 5 Oil ran a successful 30-day adverCar campaign for a grand opening, which also included a
"We find adverCar's model very interesting; advertising car insurance on cars themselves makes perfect sense. As we learned more about how they track drivers, along with results their customers have seen, we had to give it a try," said
The adverCar approach is tightly targeted. Regular drivers - typically young people and adverMoms™ - are paid to display a suite of removable decals to their car for a set period of time - usually one month. The ads go where the drivers go; advertisers can match a given promotion with specific driving locations---specific ZIP codes, freeways, supermarkets, mall parking lots, churches, clubs, soccer fields, etc. GPS, combined with driver reports, and stats based on the
adverCar recently announced its initial funding to grow its team and continue working with customers, including start-ups looking to recruit, auto service companies, sports teams, quick service restaurants, political campaigns, cellular providers, residential solar, CPG companies, charities, and a myriad of other types of businesses. This mobile advertising model has been tested in 40 markets across 11 states, and is designed to offer advertisers more flexibility, greater specificity and more control in targeting consumers, at a tremendous cost savings. For more advertiser testimonials, please visit adverCar's website.
About adverCar
Headquartered in
CONTACT:Kelly Brieger | KBPR for adverCar 650-704-1748 | [email protected]www.advercar.com
Source: adverCar
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