SASid Develops GreatStart Insurance.com Site for Guarantee Trust Life Insurance

JANESVILLE, WI - May 22, 2006 - SASid Insurance Development, leaders in the development of customized platforms for online insurance products, announces the launch of GreatStart(R) Insurance, a new juvenile life insurance product for Guarantee Trust Life Insurance Company.

"We continue to see online purchases as a growth area for life insurance products," commented Shannon Kennedy, co-founder of SASid. "With a secure online site, not only can potential customers access all of the information they need to make an informed decision, they can also make their purchase quickly, conveniently and with confidence."

"The GreatStart(R) plan guarantees your children or grandchildren three things: guaranteed cash value to build on, a low rate for the rest of their lives and their future insurability," according to Brian Emmett, Manager of Guarantee Trust Life. "Once your child is insured, as long as premiums are paid, that policy is guaranteed renewable for life and requires no medical exam. The availability, features and options of this plan may vary by state," he added.

"The GreatStart(R) Plan you begin today will become the foundation for a lifetime of irreplaceable low-cost life insurance protection," said Brian. "For example, fast forward to a time in the future when your son or daughter is married and wants additional life insurance to protect their growing family. The GreatStart(R) policy that you purchase now will allow them to increase their coverage by $30,000 regardless of their future health or occupation."

About SASid

SASid, a leader in marketing insurance on the web, develops technologies and online marketing solutions for top insurance carriers and nationwide distribution networks. SASid was founded in 1999 by insurance professionals who have a passion to make insurance simpler and more accessible. To find out more, visit www.SASid.com.

About Guarantee Trust Life Insurance Company

Founded in 1936, Guarantee Trust Life Insurance is a family owned and operated company that has benefited from the ongoing direction of the Holson family. This consistent top-level leadership and management continuity give the company a clear view of who it is and where it's going. Today, Guarantee Trust Life Insurance Company insures more than 1.2 million individuals and has over $2 billion life insurance in force. For more information on our company visit www.gtlic.com or go to www.greatstartinsurance.com for specific information on The GreatStart(R) Plan.