PowerObjects Partners with Connecture to Provide Leading CRM Solution for Health Insurers

Minneapolis, MN (Vocus/PRWEB) March 08, 2011

PowerObjects, a leading provider of Microsoft Dynamics CRM (Customer Relationship Management) solutions and Connecture, the leading provider of web-based sales, service, and process automation solutions to the health insurance industry, have partnered together to build a health plan specific solution utilizing the Microsoft Dynamics CRM platform. CRM and web-based sales tools are critical to a health plan's success in this post-reform environment. An integrated customer relationship management system can provide operational efficiencies by streamlining relational and transactional processes throughout the customer lifecycle.

“We are very excited to partner with Connecture to bring this leading-edge health plan CRM solution to market. We feel our teams together provide a powerful integrated end-to-end solution for health plan organizations looking to streamline their sales and marketing efforts and gain operational efficiencies,” said Jim Sheehan, COO of PowerObjects.

To showcase this powerful technology, both PowerObjects and Connecture will be hosting a webinar on March 16, 2011 from 1:00 PM - 2:00 p.m. CT to discuss the overall benefits of this end-to-end solution including how it can help health insurers:

•Manage marketing campaigns and gain greater insight into their effectiveness with enhanced reporting capabilities
•Streamline and standardize sales and business development processes for any market segment (Individual & Family, Small Group, Large Group)
•Achieve straight-through processing online of the entire quoting, application and enrollment process (for all market segments) by fully integrating with Connecture’s InsureConnect sales automation product suite
•Care for the customer, manage the renewal opportunity and optimize the life time value of each customer
•Gain better and more actionable insight into the business.

To register for the March 16 webcast, visit https://www2.gotomeeting.com/register/633186051 or for more information contact PowerObjects at 612-339-3355.

About PowerObjects

Established in 1993, PowerObjects is one of a handful of organizations recognized as a leader in delivering Microsoft Dynamics CRM/xRM solutions to customers. As a Microsoft Partner Gold Certified in CRM and Microsoft President’s Club member, PowerObjects has an impressive and rapidly growing list of customers benefiting from Microsoft CRM/xRM. PowerObjects fully embraces the power of customer choice and offers hosted, on-premise and online CRM deployment options. Headquartered in Minneapolis, Minnesota, with offices in Dallas, Texas, PowerObjects provides CRM solutions to businesses and non-profit organizations in multiple industries including healthcare, life sciences, insurance, financial services, publishing, distribution, manufacturing and professional services. For more information, visit http://www.powerobjects.com.

About Connecture

Connecture is solely focused on delivering integrated Web-based sales, service and process automation solutions to the health insurance industry. We have products and services that are tailored to serve the perspective and interests of every player, and so our own perspective spans them all. We truly see big picture, which helps us deliver best-in-class technology in every market we serve. It’s a perspective of depth as well as breadth. The health insurance world has been our sole focus for more than a decade, and in that time, we’ve developed a deep understanding of all aspects of insurance distribution. We track regulatory shifts, adjust our technologies to ensure compliance, and consult our customers through the changes. This helps us to see around corners for our current clients, and find new ways to help tomorrow’s customers in evolving markets. All of this is supported by a proven track record of large-scale, on-time, within-budget implementations. Our solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decrease overall operating expenses. For more information, visit http://www.connecture.com.

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