Pacific Life Insurance Company Named Number One Seller of Indexed Universal Life Insurance for 2010

Company Again Leads the Industry in Sales and Top-Selling Products

NEWPORT BEACH, Calif.--(BUSINESS WIRE)-- Pacific Life Insurance Company was the number one seller of indexed universal life insurance (Indexed UL) for 2010 - the second consecutive year - according to the LIMRA International Sales Survey.¹ In addition, Pacific Indexed Accumulator III² and Indexed Pacific Estate Preserver³ were named the top-selling Indexed UL and second-to-die Indexed UL in 2010 by AnnuitySpecs.com.⁴

“To be named the number one seller of Indexed UL products for a second year running reaffirms our strategy to offer a full spectrum of life insurance products to suit a wide variety of client needs,” said Alyce Peterson, vice president of marketing services for the Life Insurance Division of Pacific Life. “Indexed UL is today’s hot seller because consumers seem to appreciate growth potential based on indexed performance without direct participation in stocks or equities. We are pleased that our sales in this product line grew nearly 30% in 2010.”

Life insurance professionals can learn more about opportunities for their clients through Pacific Life’s top-selling Indexed UL products by contacting their Pacific Life representative or calling 866-722-9555.

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients.⁵ For additional company information, including current financial strength ratings, visit Pacific Life online at www.PacificLife.com.

Pacific Life refers to Pacific Life Insurance Company, and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York, and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Product and rider guarantees are backed by the financial strength and claims paying ability of the issuing company. The home office for Pacific Life is located in Newport Beach, California.

MKTG-OC-1087

Pacific Life Insurance CompanyStacy Klein, 949-420-7314
[email protected]

Source: Pacific Life Insurance Company