Nationwide Insurance Enhances Mobile Platforms

Popular iPhone app now available for Android ^TM Mobile Web site enhanced

COLUMBUS, Ohio--(BUSINESS WIRE)-- Nationwide Insurance, the company that created the insurance industry’s first mobile auto insurance claims app, has introduced enhanced offerings for consumers using mobile devices. The Nationwide^® Mobile app for iPhone ^® and iPod touch^® is now available for Android ^TM users, and a new and improved mobile Web site will make interaction with Nationwide easier on any mobile platform.

Nationwide Mobile, which provides a tool kit for customers to use following a car accident as well as access to their Nationwide account information, will be available for Android users beginning this month. This popular app has been downloaded more than 100,000 times by iPhone and iPod touch owners and has been used by more than 500 customers to begin the insurance claims process after a car accident.

Additionally, Nationwide has enhanced its mobile web site, m.nationwide.com, to make interacting with the company through any mobile device easier.

“The Nationwide Mobile App for iPhone and iPod touch has been really successful and generated a lot of buzz,” said Dennis Giglio, associate vice president of Digital Marketing for Nationwide. “We wanted to build on this success by expanding the reach of our mobile capabilities to a wider range of customers by adding an Android app and improving our mobile website."

In late 2009, Nationwide launched its second mobile app, Cartopia, which was designed to provide useful information to mobile users shopping for a car. Despite a significant number of downloads, Nationwide has retired Cartopia. The company’s mobile strategy moving forward will involve enhancing Nationwide Mobile and m.nationwide.com as opposed to asking customers to maintain multiple Nationwide apps. Some of Cartopia’s features may be integrated into Nationwide Mobile in the future.

Download screen shots of Nationwide Mobile.

About Nationwide

Nationwide, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by A.M. Best. The company provides a full range of personalized insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com.

Nationwide, the Nationwide Framemark and On Your Side are service marks of Nationwide Mutual Insurance Company.

Android is a trademark of Google Inc.iPhone and iPod touch are registered trademarks of Apple, Inc.

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NationwideMike Switzer, 614-249-4092
[email protected]

Source: Nationwide