MyWeather.com Launched by Weather Central to Offer World’s Most Precise, Personalized Digital Weather Service to Consumers

Weather Information Leader Announces Digital Product Suite 6x More Precise Than Competitors, with New Website & Apps for iPhone & Android

MADISON, Wis.--(BUSINESS WIRE)-- Weather Central, the world’s leading provider of interactive weather graphics and data services for television, the Web, and mobile, today launched MyWeather.com and announced a suite of digital products that includes a desktop application, a mobile website, and new, free apps for the iPhone and Android operating systems. An app for the iPad will also launch in the coming weeks. The most personal and precise suite of weather products for consumers anywhere on the globe, MyWeather is six times more precise in providing location-specific weather conditions than its competitors and offers users completely personalized weather reports tailored for their lives, locations, and interests, whether they’re online or on the go. MyWeather is currently exploring a number of media and Internet partners and has established consumer-facing agreements with NDrive, BeatTheTraffic.com, and WCities.

MyWeather delivers location-specific weather information at a roughly half-mile radius, which is six times more precise than competitors including The Weather Channel’s Weather.com, Weather Underground, and others. This means MyWeather users receive forecasts specific to their block, not merely their city.

With its trustworthy, precise, and advanced weather data that’s customized for preferred locations and interests, MyWeather allows users to personalize a profile online and enjoy cross-platform access with adjustable locations, layouts, updates, and time horizons via a streamlined, easy-to-use interface. Each visitor to MyWeather.com has the opportunity to custom-design the site using drag-and-drop widgets to display radar maps, “Futurecasts,” Twitter feeds, severe weather alerts, and more.

“MyWeather is a weather application for the Facebook generation,” said Chris Kelly, President, MyWeather. “We set out to provide users with a degree of customization and portability that they demand in an increasingly mobile world. MyWeather does that better than anyone else, offering a platform that is as intuitive as it is expert.”

“With the launch of MyWeather, Weather Central is thrilled to bring its industry-leading weather data and graphics directly to consumers worldwide, and with a new level of personalization that’s never before been available,” said Terry Kelly, Founder and CEO of Weather Central, LP. “We’ve been a trusted weather information provider for more than 35 years, and we’re confident that consumers will find our products as reliable, useful, and accurate as our enterprise clients do.”

In January, E.L. Rothschild LLC, a private investment company led by Chairman Sir Evelyn de Rothschild and CEO Lynn Forester de Rothschild, announced an agreement to acquire a majority interest in Weather Central with the goal of expanding the company’s business for the enterprise, consumer, and mobile markets. On the enterprise side, Weather Central recently developed a technology that will allow auto insurance providers to alert their customers via SMS when a major hailstorm is approaching so that the proper precautions can be taken, saving money for both the consumer and the provider.

Now, powered by the same highly accurate, hyper-local, high-resolution images and data that support Weather Central’s leading 47% share of North America’s weather information delivery market, MyWeather offers consumers an unprecedented degree of personalization and portability. In a world where weather events and climate change are constantly making headlines, consumers’ need for accurate and personalized weather information is greater than ever.

Initial feedback from users of the MyWeather product suite has been enthusiastic. One user said, “I love this app. It's timely, accurate, and beautiful. It gives me the info I need as I travel or make my daily plans. It is very quickly replacing any and all other weather apps.” Another reported, “I like that I can see an extended forecast, and that I can keep my location the same all the time, while being able to check the weather in different parts of the country or world.”

About MyWeather & Weather Central, LP

MyWeather was created by Weather Central, LP (WXC.com), to provide consumers with personalized, precise, portable weather data and graphics online and on mobile devices. Weather Central, founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, is the leading provider of professional on-air, online, print, mobile, and enterprise weather solutions and forecasting in North America and to major customers worldwide. Utilizing the company’s dynamic weather graphics, precise forecast models and data, and patented technology, more than 1000 partners and hundreds of millions of consumers worldwide benefit from Weather Central’s attention to weather presentation, detail and insight. For more information please visit MyWeather.com, like facebook.com/myweather, watch youtube.com/myweather and follow @myweather.