M&P Specialty Insurance Unveils Its New, Custom Virtual Insurance Office and Digital Marketing Campaign

Columbia, SC (PRWEB) June 19, 2012

Local South Carolina insurance agency, M&P Specialty Insurance, is proud to reveal its new website and accompanying digital marketing campaign aimed at enhancing the way through which the agency connects with, markets to and serves clients across the country.

The agency’s interactive new website, http://www.mcelrathparrish.com/, was created to make the online insurance shopping experience much more educational and intuitive for those seeking very specific insurance coverage and services. The site is divided into clear product categories, making it nearly effortless for insurance shoppers to find exactly the type of coverage and service they are looking for – and better yet, allows the consumer to take a much more proactive approach to better understanding his or her policy options.

M&P Specialty Insurance is dedicated to serving the insurance needs of steel erectors, tower erectors, crane and rigging operators, crane dealers, crane engineers, crane inspectors, demolition contractors, structural movers, concrete pumpers, recycling companies, wind energy contractors, and more.

Whether these specialty clients are in need of South Carolina business insurance or need more specific policies like crane insurance, M&P Specialty Insurance has it all. Regardless of what a customer’s needs are, M&P Specialty Insurance provides current and prospective customers with multiple means of contacting the agency. Fill out a free quote form, get social with the agency’s experts on various social media sites or just give them a call at (888) 392-3125.

M&P Specialty Insurance aims to make the insurance shopping process as simple as possible for crane and steel companies. The agency is thrilled to move forward with the initiation of their innovative digital marketing strategy and has high expectations for the ease it will bring to its customers across the nation.

M&P Specialty Insurance has partnered with Astonish Results, LP, an insurance marketing and insurance sales training company that specializes in modernizing the independent insurance industry in order to create a ground-breaking new online marketing campaign. This bold new marketing strategy features an interactive “Virtual Insurance Office” and custom “Virtual Insurance Agent,” which are meant to increase consumer engagement and provide the visitor with a more personal and educational experience. The Astonish Results campaign is also intended to help M&P Specialty Insurance both find and keep new, prospective customers; allowing the South Carolina insurance agency to successfully grow its book of business.

About M&P Specialty Insurance:

From our Columbia insurance office, we insure over 100 crane and steel clients, making us one of the top specialty insurance agencies in the United States. Our agency has been serving these industries for over 20 years and we have clients throughout the United States. We are committed to providing the highest level of service through our expertise, knowledge and industry understanding.

Read the full story at http://www.prweb.com/releases/2012/6/prweb9615578.htm