Greenspan Gets Schooled on Human Behavior
| PR Web |
In an interview in the
Financial planner
In the financial services industry since 1989, Winkler is the president of Paul
“It is well known,” Winkler wrote on his blog, “that investor returns are far lower than markets have provided throughout history. Much of it has to do with psychological factors that I’ve outlined on many occasions. One of them is our desire to not lose money versus our desire to make money.”
“Mr, Greenspan,” the interviewer explained in the Journal article, “set out to find his blind spot step by step. First he drew the conclusion that the nonfinancial sector of the economy had been healthy. The problem lay in finance, because of its vulnerability to spells of euphoria and irrational fear. Studying the results of herd behavior provided him with some surprises. ‘I was actually flabbergasted,’ he says. ‘It upended my view of how the world works.’”
Greenspan “concluded that fear has at least three times the effect of euphoria in producing market gyrations. ‘I wouldn’t have dared write anything like that before,’ he says.” Of the powerful psychological influence on the financial markets, Winkler pointed out that he has “mentioned this many times on my radio program.” He has long realized that “people will respond to something that will supposedly take away the fear of loss far more than they will respond to something that will give them gain.”
Marketing trends in the financial industry reflect this, he explained. “This [loss averse] human trait is why annuity sales are so brisk right now. The vast majority of sales of annuities are terribly inappropriate, overpriced, costing thousands to tens of thousands in commissions that come not from the insurance company, as salesmen [try] to lead people to believe, but from the investor’s account. They cause people to pay for a benefit – tax deferral – that IRAs provide for free, have excessive insurance costs, [and] give people a false sense of security – market collapses will take insurance companies down, too.”
Such annuities don’t avoid risk, but merely displace it. Winkler wrote, “The irony is that they simply shift to another risk. They don’t get rid of it at all.
“Historically, Treasury bills have been considered risk-free investments. The average rate of return of ‘Tbills’ has been only 0.5 percent above inflation from the 1920's until now. If the investment in which they are held is taxable, that means an almost certain loss of money over time.”
Life, it is cliché but inevitably true, involves risk. In investing, an aversion to loss is smart, but a fear of loss will be damaging.
“Emotions are a powerful deterrent to successful investing,” Winkler concluded. “And now the former Fed Chairman knows why.”
About
Paul Winkler, QFP, ChFC®, RFC, CLU, LUTCF, CASL, AAMS, is president and founder of Paul Winkler,Inc., a registered investment advisory firm located in
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