98% Of Customer Service Reps Say Underwriter Access is ‘Very Important’
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In fact, the survey ranked access to local underwriters and as the single most important consideration in building relationships with an insurance provider. Fully, 98 percent of customer service representatives rated underwriter access as very important (71 percent) or important (27 percent).
The Hanover commissioned the study to better understand the evolving needs of small commercial customer service representatives and provide insights to how the company can further align and support this critical agency role.
In addition, the study found underwriter visits and calls to the agent to be the most effective means of communication between CSRs and carriers, compared with emails, company newsletters, internet postings and other electronic means of communications.
The study also concluded that customer service representatives believe underwriters understand their role within the agency more than any other carrier representative, with 94 percent stating that underwriters understand what they do.
"While our business has undergone tremendous changes in recent years as a result of technology, one thing has remained the same—personal interaction with knowledgeable underwriters is a key component to doing business," said
The finding that customer service representatives consider direct access to underwriters to be critical in building relationships with carriers is important, especially as The Hanover continues to build on its already strong underwriting field force. The company recently announced enhancements to its small commercial operating model, which included the redeployment of small commercial underwriters in the field.
About the Study
This study was conducted by
About The Hanover
The Hanover offers a total solution for small businesses includes the company's business owner's policy (BOP), which offers coverage for more than 500 classes of business and access to unique broadening endorsements. The company's BOP is available through a "point-of-sale" system that enables its agent partners to qualify, quote and issue BOP, commercial auto, umbrella and workers' compensation policies quickly and efficiently.
The company is ranked among the top 25 property and casualty insurers in
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