Why MYGAs are enjoying a renaissance - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Monthly Focus
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Monthly Focus
Monthly Focus RSS Get our newsletter
Order Prints
June 1, 2023 Monthly Focus
Share
Share
Tweet
Email

Why MYGAs are enjoying a renaissance

Image of town crier with scroll that reads "MYGAs are on the rise!"
By Susan Rupe

It’s the golden age of MYGAs, one annuity expert declared, as sales of multi-year guaranteed annuities more than doubled between 2021 and 2022.

A recent webinar by the National Association for Fixed Annuities delved into the reasons why MYGAs are reaping the benefits of what another expert called “a perfect storm” that combined a record-breaking drop in the bond market and the worst equity performance since 2008 with a rising interest rate environment.

Multi-year guaranteed annuity sales in the fourth quarter were $35.5 billion, Wink Inc. reported last week. Sales were up 29.6% when compared to the previous quarter, and up 216.8% when compared to the same period, last year. MYGAs have a fixed rate guaranteed for more than one year. Total 2022 MYGA sales were $103.7 billion, an increase of 105.5% from the previous year. This quarter and this year are the greatest MYGA sales have been since Wink began tracking sales of the products in 2015.

“We’re excited for the future of this industry,” said Ryan Lex, executive vice president and chief distribution officer at Ibexis. “What we saw in 2022 was nothing short of amazing. The entire annuity space right now is on fire in a good way.”

Lex said a number of factors contributed to high sales of fixed annuities, including MYGAs.

“We saw market volatility and uncertainty in tax policy have driven a number of customers to look at fixed annuities as a solution inside their portfolio,” he said.

Why the bump in sales?

Lex noted that 2022 saw the worst bond market in history, the worst combined stock and bond performance since 1872,  and the worst equity performance since 2008.

“You take that perfect storm and combine it with a rising rate environment and look at the 5-year CD average, the fed funds rate and 5-year MYGA average, and you see that the MYGA rate and the CD average and the Fed fund rate are juts about even.

“But what can you get from an annuity product? You can get enhanced liquidity, you can get a death benefit,” he continued. “If you’re looking for principal protection and you have an underlying guarantee of X where you’re not going to beat that X and if you decide to leverage some of your money and put it in this Y bucket and you can do better – why wouldn’t you if you’re a consumer who maybe has some money in cash and you want to learn some level of interest that will beat the bank or a CD or money market?”

Lex said it’s easier for an advisor to position that reasoning as opposed to telling a client, “Let’s take X amount of your dollars. We’re going to essentially lock it up in some sense. You’re not going to have the same level of liquidity for X number of years, and we’re betting on the ‘what if’ of an index or some lever out there that the insurance company controls.

“This story is much simpler, it’s much easier for the consumer to understand. Given where rates are, I think the average person understands the value of these products.”

How MYGAs have evolved

The past year has been an exciting year for MYGAs, said Bobby Samuelson, president of Life Innovators. As interest rates continue to rise, MYGAs become more popular with investors.

He cited three main ways in which MYGAs have changed over the past year.

  1. More sophisticated underlying investment strategies.
  2. More differentiation between product features.
  3. Unique and innovative MYGA designs.

 

Looking at Moody’s seasoned Baa corporate bond yield, Samuelson pointed out that rates year over year have risen dramatically. As corporate bond yields go up, MYGA rates have gone up as well. A bond yield of 5.5% is competitive with MYGA rates, he said.

“The fact that MYGAs kept pace with corporate bonds, and did it at a guaranteed rate with no principal risk, is pretty wild,” he said. “So what I think is kind of the secret sauce is that carriers have become a lot more sophisticated in how they invest these assets and those assets allowed them to take advantage of a rising rate environment.”

But what Samuelson called “the big story” with rising MYGA sales in 2022 “was not just that rates went up and MYGAs stayed with it. It’s that when you buy a MYGA, you’re getting institutional access to complex structured securities that offer better return for the same credit risk through the wrapper of a MYGA.

“In other words, life insurance companies are a lot more sophisticated about how they invest their assets these days, and the benefits of that flow back through to buyers of MYGAs, and we saw that loud and clear in 2022 when MYGAs kept pace with corporate bonds.”

MYGA design differentiation

Carriers that offer MYGAs have carved out some differentiation among their products. Samuelson gave a rundown.

  1. Fee for liquidity. The life insurer reduces the guaranteed interest rate by 5-30 basis points in order to have free withdrawals and other liquidity provisions. The company can offer a higher top-line rate because they don’t have to include the cost of liquidity.
  2. Surrender charge waivers. The life insurer provides a waver of surrender charges under certain conditions primarily related to long-term care needs. The cash value can be liquid and accessible in the event of an LTC need.
  3. Simple interest. The life insurer pays interest based on premium minus withdrawals instead of on the accumulated value. This is more advantageous if the annuity holder is taking withdrawals and it produces a higher death benefit in all years.
  4. Indexed returns. The life insurer guarantees the coupon rate for the terms of the contract. The index performance determines whether the coupon is paid. A higher indexed coupon coupled with positive index performance could result in higher returns than in a traditional MYGA.
  5. Ultra-short contracts. Policies designed for durations of 0-3 years to take advantage of the current inverted yield curve. These can provide a powerful combination of yield, liquidity and optionality with the ability to renew into subsequent guaranteed terms.
  6. Floating rate. The contract guarantees a base crediting rate but stacks on additional credit based on interest rates on top. This allows for base MYGA returns with exposure to movement in interest rates, giving clients both rate security and upside potential.

“It’s a great time to be in the MYGA space,” he said.

Getting a foot in the door

Advisors are harnessing the features of MYGAs to “to give consumers a bigger bang for their buck,” Lex said.

“When you think about the last 15 years and where rates have been, it’s like we’ve been in the Dark Ages for the fixed annuity world and now we’re coming into the Industrial Revolution or the Renaissance period where product development teams are coming up different triggers and different widgets, different levers.”

The MYGA discussion “is a good way for an advisor to get a foot in the door,” Lex said.

“They’re offering contractual guarantees from a carrier that has a good rating and they get a foot in the door and from there they can talk about a bigger, longer retirement income plan with their prospects and clients.”

Where will things go in 2023?

The future of the MYGA market depends on whether interest rates remain high, Samuelson said.

“If oxygen is what MYGAs breathe, then the air is still good. There’s a lot of oxygen out there, there’s a lot of rate out there,” he said.

“I see tailwinds on the rate side, I see tailwinds on the product side, I see tailwinds for new entrants getting in to the space. I think we will see more inventory, more products, continued strong rates.

“For any agent out there, this is the golden age of MYGAs right now.”

Susan Rupe is managing editor for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected]. Follow her on Twitter @INNsusan.

© Entire contents copyright 2023 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

 

 

 

 

 

 

 

 

 

Susan Rupe

Susan Rupe is managing editor for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected].

Older

Product bundling, information key to annuity, LTCi purchases, studies show

Newer

Annuity sales on steady ‘positive trajectory’ through 2027, LIMRA predicts

Advisor News

  • The best way to use a tax refund? Create a holistic plan
  • CFP Board appoints K. Dane Snowden as CEO
  • TIAA unveils ‘policy roadmap’ to boost retirement readiness
  • 2026 may bring higher volatility, slower GDP growth, experts say
  • Why affluent clients underuse advisor services and how to close the gap
More Advisor News

Annuity News

  • Insurer Offers First Fixed Indexed Annuity with Bitcoin
  • Assured Guaranty Enters Annuity Reinsurance Market
  • Ameritas: FINRA settlement precludes new lawsuit over annuity sales
  • Guaranty Income Life Marks 100th Anniversary
  • Delaware Life Insurance Company Launches Industry’s First Fixed Indexed Annuity with Bitcoin Exposure
More Annuity News

Health/Employee Benefits News

  • The Health Care Cost Curve Is Bending up Again
  • Republicans can make healthcare affordable by focusing on insurance reforms
  • Governor Stitt strengthens regulations for Medicare Advantage Plans
  • Health insurance CEO can't commit to safe AI practices in Congressional hearing
  • Harshbarger presses insurance CEOs on market control, vertical integration, conflict of interest
More Health/Employee Benefits News

Life Insurance News

  • Insurance industry is healthy but uncertain in 2026
  • AM Best Downgrades Credit Ratings of A-CAP Group Members; Maintains Under Review with Negative Implications Status
  • Md. A.G. Brown: Former DC Teacher to Serve One Year in Jail for Felony Insurance Theft Scheme
  • ‘Baseless claims’: PacLife hits back at Kyle Busch in motion to dismiss suit
  • Melinda J. Wakefield
Sponsor
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

8.25% Cap Guaranteed for the Full Term
Guaranteed cap rate for 5 & 7 years—no annual resets. Explore Oceanview CapLock FIA.

Press Releases

  • ePIC Services Company and WebPrez Announce Exclusive Strategic Relationship; Carter Wilcoxson Appointed President of WebPrez
  • Agent Review Announces Major AI & AIO Platform Enhancements for Consumer Trust and Agent Discovery
  • Prosperity Life Group® Names Industry Veteran Mark Williams VP, National Accounts
  • Salt Financial Announces Collaboration with FTSE Russell on Risk-Managed Index Solutions
  • RFP #T02425
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet