Regulators tackle troubling illustration practices - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Top Stories
Top Stories RSS Get our newsletter
Order Prints
April 1, 2025 Top Stories
Share
Share
Tweet
Email

Regulators tackle troubling illustration practices

Illustration of a family under an umbrella being held in a pair of giant hands, with financial illustrations behind them. Regulators-considers-tweaks-to-life-illustration-rules.
By John Hilton

State insurance regulators say some life insurers are “undermining” efforts to bring illustrations in line with reality.

The Life and Annuity Illustration Subgroup aims to stop the latest illustration abuses with changes to Actuarial Guideline 49-A. Subgroup members discussed the problems March 22 during the opening day of the National Association of Insurance Commissioners’ spring meeting.

The illustration abuses were uncovered after an informal multi-state review group was formed and selected 10 companies to review in 2024, explained Ben Slutsker, director of life actuarial valuation at the Minnesota Department of Commerce.

Regulators found very high compliance with various AG 49 rules, Slutsker said, with one exception with disclosures under AG 49-A.

Approved in 2020, AG-49-A limits the maximum illustrated rate that insurers can use in policy projections to prevent unrealistic growth assumptions. It includes restrictions on exaggerated benefits from indexed loans, a strategy that previously allowed aggressive return assumptions.

The review group found “multiple insurers” showing a second illustrated table in defiance of the regulation, Slutsker said.

“And it would be like a side-by-side comparison, which we thought, not even implicitly, but almost explicitly, just trying to say, ‘Yeah, that's the maximum we can do. But actually, it's higher, and it probably will be higher for you,’” Slutsker said. “We felt like it was kind of undermining some of the requirements because of that.”

Longtime illustration concerns

Consumer advocates have long had IUL illustrations in their sights. Illustrations showing double-digit returns are often unrealistic and harm retirement savers, critics say. Approved in 2015, AG 49 sought to tamp down illustrations with caps and other restrictions.

Insurers almost immediately got around AG 49 by offering IUL bonuses and multipliers. That led to AG 49-A and AG 49-B in 2023.

The proposed amendments include language banning the comparison of historical returns with the maximum illustrated rates allowed by AG 49-A. Other language tightens up how historical returns can be presented and increases the historical data period from 20 to 25 years.

“For any Index Account where an index or indices have existed for fewer than 25 years, the historical period shall be limited to the length of its existence, or the date of inception of the index,” one key language addition reads.

The growth of proprietary indices is bothersome to many in the industry. At one time, the S&P 500 was used in almost all index products but came with limited ability to design product features. So, carriers created their own indexes and haven’t looked back.

Since then, more than 160 indexes have been created. Unlike the S&P 500, few of them have any solid history to draw from.

With no history to draw from to support illustrations, insurers created “backtested” hypothetical performance from proprietary index components. But critics say this results in misleading illustrations untethered from reality.

Tomasz Serbinowski, an actuary with the Utah Insurance Department, said regulators “need to get away from” allowing any illustrations based on past performance. It “incentivizes” the company to pursue creative historical results, he argued.

The Life and Annuity Illustration Subgroup plans to begin meetings on the illustration issue in the coming weeks, Slutsker said.

© Entire contents copyright 2025 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

John Hilton

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected]. Follow him on Twitter @INNJohnH.

Older

Hitting the accelerator on annuities — With Jackson National’s Alison Reed

Newer

SC regulators ‘reviewing’ rehab strategy for Atlantic Coast

Advisor News

  • Bill that could expand access to annuities headed to the House
  • Private equity, crypto and the risks retirees can’t ignore
  • Will Trump accounts lead to a financial boon? Experts differ on impact
  • Helping clients up the impact of their charitable giving with a DAF
  • 3 tax planning strategies under One Big Beautiful Bill
More Advisor News

Annuity News

  • An Application for the Trademark “EMPOWER INVESTMENTS” Has Been Filed by Great-West Life & Annuity Insurance Company: Great-West Life & Annuity Insurance Company
  • Bill that could expand access to annuities headed to the House
  • LTC annuities and minimizing opportunity cost
  • Venerable Announces Head of Flow Reinsurance
  • 3 tax planning strategies under One Big Beautiful Bill
More Annuity News

Health/Employee Benefits News

  • Idaho Congressman Fulcher introduces bill extending private, short-term health care coverage
  • Cancer patient denied treatment
  • DAINES URGES OPM TO END TAXPAYER-FUNDED ABORTIONS IN CONGRESSIONAL HEALTH PLANS
  • Cancer patient denied treatment until it was too late
  • More North Country HealthCare employees speak out, as CEO promises ‘transparency’ in health insurance situation
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • On the Move: Dec. 4, 2025
  • Judge approves PHL Variable plan; could reduce benefits by up to $4.1B
  • Seritage Growth Properties Makes $20 Million Loan Prepayment
  • AM Best Revises Outlooks to Negative for Kansas City Life Insurance Company; Downgrades Credit Ratings of Grange Life Insurance Company; Revises Issuer Credit Rating Outlook to Negative for Old American Insurance Company
  • AM Best Affirms Credit Ratings of Bao Minh Insurance Corporation
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Slow Me the Money
Slow down RMDs … and RMD taxes … with a QLAC. Click to learn how.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

Press Releases

  • Altara Wealth Launches as $1B+ Independent Advisory Enterprise
  • A Heartfelt Letter to the Independent Advisor Community
  • 3 Mark Financial Celebrates 40 Years of Partnerships and Purpose
  • Hexure Launches AI Enabled Version of Its Platform to Power Life Insurance Sales
  • National Life Group Board Approves Dividends for 2026
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2025 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet