New Deferred Income Annuity Products Flow Into The Marketplace - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading INN Exclusives
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Annuity News
INN Exclusives RSS Get our newsletter
Order Prints
April 22, 2013 INN Exclusives
Share
Share
Post
Email

New Deferred Income Annuity Products Flow Into The Marketplace

By Cyril Tuohy InsuranceNewsNet

By Cyril Tuohy

InsuranceNewsNet

The recent spate of deferred income annuities (DIAs) has swept into the market like a straight-line cluster of summertime derecho storms.

To demonstrate, The Phoenix Companies launched its Income Elite Annuity, a single premium fixed indexed annuity with a guaranteed lifetime withdrawal benefit rider. American General announced the AG Choice Index 10 Annuity with an optional lifetime guarantee living benefit rider. Principal Financial Group now offers a Principal Deferred Income Annuity, which gives investors a flexible premium option while guaranteeing an income floor.

All three companies announced their DIA products this past week, on top of New York Life slashing its initial premium payment from $10,000 to $5,000 for its Guaranteed Future Income Annuity (GFIA).

“Insurers have a great opportunity that provides guaranteed return income,” said Scott Hawkins, vice president and analyst with the financial services consultancy Conning & Co., who authored a report on annuities last year.

The abundance of DIA products are the latest entries in a growing market. Deferred income annuity sales topped $1 billion in 2012, according to LIMRA. While representing a fraction of total annuity sales, consumers ages 45 to 59 own almost $10 trillion in financial assets, so there’s plenty of growth potential for DIAs, LIMRA said in a news release earlier this year.

Life insurers see two windows of opportunity for DIAs, Hawkins said in an interview with InsuranceNewsNet. The first is when retirees turn 65 years old and need to think about converting their 401(k)s and individual retirement accounts into retirement income vehicles. The second is when the retiree turns 70-and-a-half years old and must begin withdrawing their retirement assets pursuant to Internal Revenue Service rules.

The Great Recession also hammered home the security that comes with fixed payment at retirement, not unlike those offered by defined benefit plans that are slowly headed for extinction. “People saw their 401(k)s take a big hit and people [said] ‘Oh my gosh, how am I going to support myself,’ “ Hawkins explained.

In addition, the government has recognized that the 401(k) benefit plan is turning into the de facto retirement vehicle for tens of millions of Americans on the trailing end of the baby boom and the generations behind it, he said. So the challenge is how to make those individual retirement accounts hedge against longevity risk and last as far into the future as possible for millions of retirees with lengthening life expectancies.

“People are struggling with new retirement realities – many do not have enough money saved to last their entire lifetime, retirement costs continue to rise and the market has been especially volatile over the last decade,” said Rob Scheinerman, chief product officer of AIG Life and Retirement, of which American General Life is part, in a news release.

Lowering initial premium payments, said Matt Grove, senior managing director for New York Life, is a way to make DIAs more attractive to younger investors.

“We believe this new lower initial premium payment will open up this proven way to fund retirement to Gen Xers and Gen Yers who may already be making regular IRA contributions,” Grove said  in a news release. “Funding GFIA through an IRA contribution combines the tax benefits of an IRA with the pension-like guaranteed lifetime income of an income annuity.”

So what’s the catch to DIAs? Where’s the opportunity cost? Interest rate risk, Hawkins said. “If you are locking money up over 20 years, there’s always a risk of low interest rates.” Nor did early deferred income annuity designs offer much in the way of death benefits, although that is beginning to change, he said.

Another issue to watch out for is if and when DIAs appear within employer-sponsored 401(k) plans. Financial advisors will have to work with plan sponsors who have a fiduciary duty to participants and make sure insurance carriers will be around for a long time to honor their DIA contracts, Hawkins said.

Cyril Tuohy is a writer living in Pennsylvania. He has covered the financial services industry for more than 15 years. He has also written about food, restaurants and travel. He can be reached at [email protected].

© Entire contents copyright 2013 by InsuranceNewsNet.com, Inc.  All rights reserved.  No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

Cyril Tuohy

Cyril Tuohy is a writer based in Pennsylvania. He has covered the financial services industry for more than 15 years. He can be reached at [email protected].

Older

Prudential Employs Marketing To Rise To The Longevity Challenge

Newer

Heard In the Hallways: Life Insurance And Retirement Industry Conferences

Advisor News

  • NAIFA: Financial professionals are essential to the success of Trump Accounts
  • Changes, personalization impacting retirement plans for 2026
  • Study asks: How do different generations approach retirement?
  • LTC: A critical component of retirement planning
  • Middle-class households face worsening cost pressures
More Advisor News

Annuity News

  • Ancient Financial Launches as a Strategic Asset Management and Reinsurance Holding Company, Announces Agreement to Acquire F&G Life Re Ltd.
  • FIAs are growing as the primary retirement planning tool
  • Edward Wilson Joins SEDA, Bringing Deep Expertise in Risk Management, Derivatives Trading and Institutional Prime Brokerage
  • Trademark Application for “INSPIRING YOUR FINANCIAL FUTURE” Filed by Great-West Life & Annuity Insurance Company: Great-West Life & Annuity Insurance Company
  • Jackson Financial ramps up reinsurance strategy to grow annuity sales
More Annuity News

Health/Employee Benefits News

  • Data on Managed Care Reported by Researchers at Dartmouth College Geisel School of Medicine (Impact of the Medicare carotid stenting national coverage determination on procedure utilization and long-term stroke risk after carotid …): Managed Care
  • New Managed Care and Specialty Pharmacy Findings Has Been Reported by Howard Weston Schmutz et al (Challenges of the Inflation Reduction Act for long-term care pharmacy: Examining impact and policy solutions): Drugs and Therapies – Managed Care and Specialty Pharmacy
  • University of Washington Reports Findings in Managed Care (Too Sick to be True? Evaluating Potentially Problematic Diagnosis Coding Practices in Medicare’s Patient-Driven Payment Model): Managed Care
  • Falling off the cliff: Loss of insurance subsidies hits Durango's middle class
  • Universite Paris 1 Pantheon-Sorbonne Reports Findings in Science (Misperception, self-reported probabilities and long-term care insurance take-up in the United States): Science
More Health/Employee Benefits News

Life Insurance News

  • Brighthouse Financial Announces Fourth Quarter and Full Year 2025 Results
  • Genworth Financial Announces Fourth Quarter 2025 Results
  • Corporate PACs vs. Silicon Valley
  • IUL tax strategy at center of new lawsuit filed in South Carolina
  • National Life Group Announces 2025-2026 LifeChanger of the Year Grand Prize Winner
Sponsor
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

LIMRA’s Distribution and Marketing Conference
Attend the premier event for industry sales and marketing professionals

Get up to 1,000 turning 65 leads
Access your leads, plus engagement results most agents don’t see.

What if Your FIA Cap Didn’t Reset?
CapLock™ removes annual cap resets for clearer planning and fewer surprises.

Press Releases

  • ICMG Announces 2026 Don Kampe Lifetime Achievement Award Recipient
  • RFP #T22521
  • Hexure Launches First Fully Digital NIGO Resubmission Workflow to Accelerate Time to Issue
  • RFP #T25221
  • LIDP Named Top Digital-First Insurance Solution 2026 by Insurance CIO Outlook
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet