Franklin Madison introduces guaranteed issue life insurance

BRENTWOOD, Tenn., Sept. 29, 2026 (SEND2PRESS NEWSWIRE) -- Franklin Madison today announced the availability of Guaranteed Issue Life Insurance, a new approach to life insurance that removes traditional barriers to coverage through guaranteed acceptance, simplified enrollment, and no waiting periods.

Administered by Franklin Madison and issued by The Prudential Insurance Company of America, GI Life requires no health questions, no medical exams, and no review of medical records. Eligible consumers can purchase up to $50,000 in life insurance through their financial institution, with benefits paid income-tax-free to beneficiaries. The product also features no age-based reductions in benefits, helping consumers secure dependable coverage for their loved ones.

The insurance addresses a well-documented gap. One in three households would have immediate trouble paying living expenses if the primary wage earner died. A life insurance benefit can help a family pay for funeral expenses, keep up with the mortgage or rent, cover groceries and childcare, or simply create breathing room while they navigate an extraordinarily difficult time.

"Franklin Madison is focused on helping financial institutions deliver value to their consumers while building stronger financial futures," said Andrea Heger, Chief Executive Officer of Franklin Madison.

In addition to guaranteed acceptance for eligible consumers, the product includes features that differentiate it from many life insurance offerings available today, including an accelerated benefit for terminally ill insureds that provides access to a portion of the benefit during their lifetime.

"Guaranteed Issue Life Insurance removes many of the traditional obstacles that prevent consumers from obtaining coverage. By eliminating health questionnaires and medical exams, we've created a simple, accessible solution that will help more families," said Heger.