NAIC Terminates ‘Insure U’ Consumer Website

The National Association of Insurance Commissioners is terminating its Insure U consumer education website.

Since its 2006 launch, Insure U has featured public service announcements, consumer alerts, news releases, mobile apps and games, along with integrated social media campaigns, in order to help consumers understand difficult topics.

Regulators are working to duplicate some of the life insurance buyer's guide consumer information online. So that will cover much of the same consumer-focused material included on Insure U, NAIC officials said.

During a Life Insurance Online Guide Working Group conference call Monday, NAIC officials said the decision to terminate Insure U was part of an overall "rebranding effort" led by Communications Director Laura Kane.

Reached via email after the call, Kane confirmed that Insure U is no more. Visitors to www.insureuonline.org are greeted by a message inviting them to visit a main NAIC webpage with educational content about insurance.

"We are integrating that information into the NAIC consumer pages to create a more robust section at naic.org," Kane said via email. "The NAIC pages include the ability to locate unclaimed life insurance benefits, review complaints on insurance companies and file a complaint directly from our pages."

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at john.hilton@innfeedback.com. Follow him on Twitter @INNJohnH.

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InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at john.hilton@innfeedback.com. Follow him on Twitter @INNJohnH.