Porch Group Launches Insurance in Michigan

Business Wire

SEATTLE--(BUSINESS WIRE)--
Porch Group, Inc. (“Porch” or “the Company”) (NASDAQ: PRCH), a new kind of homeowners insurance company, today announced that Homeowners of America (“HOA”) has launched in Michigan, marking the 22nd state in which HOA operates.

This launch supports Porch’s broader strategy to expand distribution and drive premium growth and cash flow over time through its insurance platform.

“We’re pleased to bring HOA’s homeowners insurance offering to Michigan and expand our ability to serve independent agents and policyholders in another important market,” said Matt Ehrlichman, Founder and CEO of Porch Group. “This expansion is another step in executing our growth plan, extending the Reciprocal’s footprint while staying disciplined in underwriting.”

“Opening Michigan is a meaningful milestone for our team and for the agents we support,” said Efram Ware, President of Homeowners of America. “HOA is built around independent agents. We focus on being easy to work with, providing clear underwriting guidelines and target segments, and pairing strong product features and discounts with data‑driven insights that help agents win. We’re excited to start writing in Michigan and to grow alongside our agency partners.”

For more information, visit the HOA website at www.hoaic.com.

About Porch Group

Porch Group, Inc. is a new kind of homeowners insurance company. Porch's strategy to win in homeowners insurance is to deploy leading vertical software solutions in select home-related industries, provide the best services for homebuyers including important moving services, leverage unique data for advantaged underwriting, and provide more protection for policyholders. To learn more about Porch, visit ir.porchgroup.com.

Forward‑Looking Statements

Certain statements in this release are considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the beliefs and assumptions of management. Although we believe that our plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, we cannot assure you that we will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, and assumptions. Generally, statements that are not historical facts, including statements concerning our financial outlook and guidance, possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words “believe,” “estimate,” “expect,” “project,” “forecast,” “may,” “will,” “should,” “seek,” “plan,” “scheduled,” “anticipate,” “intend,” or similar expressions. Forward-looking statements in this release include, but are not limited to, statements regarding Porch’s ability to expand distribution and drive premium growth and cash flow over time through its insurance platform.

Forward-looking statements are not guarantees of performance. You should not put undue reliance on these statements which speak only as of the date hereof. You should understand that the following important factors, among others, could affect our future results and could cause those results or other outcomes to differ materially from those expressed or implied in our forward-looking statements:

expansion plans and opportunities, and managing growth, to build a consumer brand;
the incidence, frequency, and severity of weather events, extensive wildfires, and other catastrophes;
economic conditions, especially those affecting the housing, insurance, and financial markets;
expectations regarding revenue, cost of revenue, operating expenses, and the ability to achieve and maintain future profitability;
existing and developing federal and state laws and regulations, including with respect to insurance, warranty, privacy, information security, data protection, and taxation, and management’s interpretation of and compliance with such laws and regulations;
the structure, availability, and performance of Porch Reciprocal Exchange (the “Reciprocal”)’s and Homeowners of America (“HOA”)’s reinsurance programs to protect against loss and maintain their financial stability ratings and a healthy surplus, the success of which are dependent on a number of factors outside management’s control;
the possibility that a decline in our share price would result in a negative impact to the Reciprocal’s surplus position and may require further financial support to enable the Reciprocal to meet applicable regulatory requirements and maintain financial stability rating;
uncertainties related to regulatory approval of insurance rates, policy forms, insurance products, license applications, acquisitions of businesses, or strategic initiative, and other matters within the purview of insurance regulators (including the discount associated with the shares contributed to HOA that were subsequently transferred to the Reciprocal in connection with the closing of the sale of HOA to the Reciprocal);
the ability of the Company and its affiliates to successfully operate and manage the Reciprocal and our ability to successfully operate our businesses alongside a reciprocal exchange;
our ability to implement our plans, forecasts and other expectations with respect to the Reciprocal and to realize expected synergies and/or convert policyholders from our existing insurance carrier business into policyholders of the Reciprocal;
reliance on strategic, proprietary relationships to provide us with access to personal data and product information, and the ability to use such data and information to increase transaction volume and attract and retain customers;
the ability to develop new, or enhance existing, products, services, and features and bring them to market in a timely manner;
changes in capital requirements, and the ability to access capital when needed to provide statutory surplus;
our ability to timely repay our outstanding indebtedness;
the increased costs and initiatives required to address new legal and regulatory requirements arising from developments related to cybersecurity, privacy, and data governance and the increased costs and initiatives to protect against data breaches, cyber-attacks, virus or malware attacks, or other infiltrations or incidents affecting system integrity, availability, and performance;
retaining and attracting skilled and experienced employees;
costs related to being a public company; and
other risks and uncertainties discussed in Part II, Item 1A, “Risk Factors,” in our Annual Report on Form 10-K for the year ended December 31, 2025, and in our subsequent reports filed with the Securities and Exchange Commission (“SEC”), all of which are available on the SEC’s website at www.sec.gov.

We caution you that the foregoing list may not contain all the risks to forward-looking statements made in this release.

You should not rely upon forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this release primarily on our current expectations and projections about future events and trends we believe may affect our business, financial condition, results of operations and prospects. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties, and other factors, including those described above and elsewhere in this release. We disclaim any obligation to update publicly any forward-looking statements, whether in response to new information, future events, or otherwise, except as required by applicable law.