NAIC takes another swing at stricter rules on life insurance illustrations - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Top Stories
Top Stories RSS Get our newsletter
Order Prints
August 12, 2025 Top Stories
Share
Share
Post
Email

NAIC takes another swing at stricter rules on life insurance illustrations

Image shows a percent sign increasing in size
Regulators want to tamp down unrealistic illustrations.
By John Hilton

State insurance regulators are again nibbling around the edges of an actuarial guideline designed to limit unrealistic life illustrations.

Meeting in Minneapolis during the National Association of Insurance Commissioners’ summer meeting, the Life Actuarial Task Force discussed proposed changes to Actuarial Guideline 49-A.

Regulators are determined to limit their amendments to a specific section of AG 49-A to address insurers who are including “historical averages exceeding the maximum illustrated rate and backcasted performance,” as the amendment proposal form reads.

The illustration irregularities were uncovered after regulators reviewed illustrations from 13 companies, explained Ben Slutsker, director of life actuarial valuation at the Minnesota Department of Commerce.

“The disclosure that probably brought up the most concern is for companies that have indices that show historical returns for years before that index existed,” Slutsker said. “There's concerns over whether that could be back fitting already knowing what history is and it's being shown to the consumer, who may not see that. Even if there's markings, footnotes, or whatever it is, that just may not come across. [It] could look very optimistic to consumers.”

Approved in 2020, AG 49-A limits the maximum illustrated rate that insurers can use in policy projections to prevent unrealistic growth assumptions. It includes restrictions on exaggerated benefits from indexed loans, a strategy that previously allowed aggressive return assumptions.

Regulators found that insurers often displayed multiple historical averages over different timeframes, often side-by-side with the maximum illustrated rate, regulators noted. The historical averages were sometimes two to four times the maximum illustrated rate.

In addition to discouraging side-by-side comparisons, regulators aim to standardize the historical period for index components that lack 25 years of historical data. Regulators discussed setting the minimum historical period at five years, but some regulators objected.

Ten years is better than five years because it lessens the chance that an agent could only show a rosy positive result, said Wanchin Chou, chief actuary and deputy assistant commissioner in Connecticut.

'Systemic threat'

Consumer advocates, as well as law firms, have long had IUL illustrations in their sights. Illustrations showing double-digit returns are often unrealistic and harm retirement savers, critics say. Approved in 2015, AG 49 sought to tamp down illustrations with caps and other restrictions.

Insurers almost immediately got around AG 49 by offering IUL bonuses and multipliers. That led to AG 49-A and AG 49-B in 2023.

The task force exposed its changes for comment following the NAIC spring meeting. Larry Rybka, chairman and CEO of Valmark Financial Group, said indexed universal life abuses is a "systemic threat" to retirement security.

"The evidence is unambiguous: today's IUL illustrations create expectations that are
mathematically impossible to fulfill under real-world conditions," Rybka wrote in one of a handful of comment letters on the AG 49-A changes.

"Carriers routinely introduce proprietary indexes with no meaningful track record, illustrated using cherry-picked historical scenarios that would likely constitute fraud under securities regulations," he added.

The growth of proprietary indices is bothersome to many in the industry. At one time, the S&P 500 was used in almost all index products but came with limited ability to design product features. So, carriers created their own indexes and haven’t looked back.

Since then, more than 160 indices have been created. Unlike the S&P 500, few of them have any solid history to draw from.

'History' recreated

With no history to draw from to support illustrations, insurers created “backtested” hypothetical performance from proprietary index components. But critics say this results in misleading illustrations untethered from reality.

Mike Yanacheak is the chief actuary at the Iowa Insurance Division. Illustrations are overused by the industry and not appropriate in many cases, he said.

"I think we, at some point in time, need to ask the question whether or not it's appropriate to use history to create an expectation of future performance, because I think the answer is resoundingly a 'No,' " Yanacheak said. "But I think we need to ask that to see if there is any constituency in the industry that is willing to support that. If there is, then I want to hear it."

The task force re-exposed the amendment changes for comments on the five- or 10-year minimum history requirement for backtesting.

© Entire contents copyright 2025 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

John Hilton

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected]. Follow him on Twitter @INNJohnH.

Older

New AI tool helps insurers navigate complex policies

Newer

‘Off the rack’ model portfolios hit record $7.7 trillion as advisors embrace efficiency and scale

Advisor News

  • Could tech be the key to closing the retirement saving gap?
  • Different generations are hopeful about their future, despite varied goals
  • Geopolitical instability and risk raise fears of Black Swan scenarios
  • Structured Note Investors Recover $1.28M FINRA Award Against Fidelity
  • Market reports turn economic trends into a strategic edge for advisors
More Advisor News

Annuity News

  • How to elevate annuity discussions during tax season
  • Life Insurance and Annuity Providers Score High Marks from Financial Pros, but Lag on User Friendliness, JD Power Finds
  • An Application for the Trademark “TACTICAL WEIGHTING” Has Been Filed by Great-West Life & Annuity Insurance Company: Great-West Life & Annuity Insurance Company
  • Annexus and Americo Announce Strategic Partnership with Launch of Americo Benchmark Flex Fixed Indexed Annuity Suite
  • Rethinking whether annuities are too late for older retirees
More Annuity News

Health/Employee Benefits News

  • CONSUMER ALERT: TDCI, AG'S OFFICE WARN CONSUMERS ABOUT PURCHASING INSURANCE POLICIES FROM LIFEX RESEARCH CORPORATION
  • REP. LAUREN BOEBERT INTRODUCES THE NO FEDERAL TAXPAYER DOLLARS FOR ILLEGAL ALIENS HEALTH INSURANCE ACT
  • Thomas Brodmerkel Honored as a Professional of the Year for 2026 by Strathmore's Who's Who Worldwide Publication
  • New Antibiotics Study Results Reported from Tehran University of Medical Sciences [Antibiotic consumption and medication cost in diabetic patients: Insights from Iran health insurance organization (IHIO) claims data]: Drugs and Therapies – Antibiotics
  • Study Data from Humana Healthcare Research Update Knowledge of Type 2 Diabetes [Trends in use of continuous glucose monitors among individuals with type 2 diabetes enrolled in Medicare Advantage (2021-2023)]: Nutritional and Metabolic Diseases and Conditions – Type 2 Diabetes
More Health/Employee Benefits News

Life Insurance News

  • ASK THE LAWYER: Your beneficiary designations are probably wrong
  • AM Best Affirms Credit Ratings of Cincinnati Financial Corporation and Subsidiaries
  • NAIFA and Brokers Ireland launch global partnership
  • Life Insurance and Annuity Providers Score High Marks from Financial Pros, but Lag on User Friendliness, JD Power Finds
  • Reimagining life insurance to close the coverage gap
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

Your Cap. Your Term. Locked.
Oceanview CapLock™. One locked cap. No annual re-declarations. Clear expectations from day one.

Ready to make your client presentations more engaging?
EnsightTM marketing stories, available with select Allianz Life Insurance Company of North America FIAs.

Press Releases

  • RFP #T25521
  • ICMG Announces 2026 Don Kampe Lifetime Achievement Award Recipient
  • RFP #T22521
  • Hexure Launches First Fully Digital NIGO Resubmission Workflow to Accelerate Time to Issue
  • RFP #T25221
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet