Market-value adjusted annuities: Key considerations for advisors - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Annuity News
Top Stories RSS Get our newsletter
Order Prints
July 31, 2026 Top Stories
Share
Share
Post
Email

Market-value adjusted annuities: Key considerations for advisors

Cartoon image shows a man looking at a strong investment
By Anna Baluch

Like most financial products, market value-adjusted (MVA) fixed annuities come with trade-offs.

In exchange for potentially higher interest rates, any withdrawals above the free withdrawal limit during the surrender period may be adjusted, depending on how interest rates have changed since the annuity was purchased.

“If interest rates have declined, an early withdrawal could result in a positive adjustment that increases the amount a client receives,” said Brian Kunkel, senior vice president of marketing strategy and field services at AmeriLife.

Conversely, if interest rates have increased since the client purchased the annuity, an early withdrawal may result in a negative adjustment that reduces their total payout. However, if the contract is held until the end of the surrender period, the MVA never comes into play.

“An MVA fixed annuity may be appropriate for someone with a longer time horizon who doesn’t anticipate they’ll need access to funds during the surrender period,” said Tom Buckingham, chief growth officer at Nassau Financial Group.

How to decide if an MVA makes sense

Annuities are long-term retirement vehicles. Therefore, determining whether to purchase an annuity shouldn’t revolve around whether it’s an MVA or non-MVA product, advisors say.

Rather, the decision should be based on the client's time horizon, liquidity and income needs, and long-term retirement objectives. Advisors should also consider what benefits an MVA contract provides and how that fits into the overall retirement strategy.

The key question is whether the client can leave the funds invested without needing significant access during the surrender period.

“If the funds are intended for long-term retirement income and the client has sufficient liquid assets elsewhere, an MVA may be appropriate,” Kunkel explained.

However, if they’re designed for emergency use, an MVA annuity isn’t the best choice.

Ultimately, annuities with MVA fees should be used with a defined time horizon.

“This allows them to complement market-based investments by providing principal protection while equity investments can be used for longer-term growth,” said Angie Welsh, founder and president at My Annuity Agents.

Explaining MVAs to clients

Not every retirement dollar needs to do the same job. Some assets offer liquidity, some support growth, and some provide guaranteed income.

“The advisor’s role is to match each solution to the client’s objectives and help them understand the trade-offs involved,” explained Buckingham.

That’s why it’s important to explain that an MVA annuity is not designed to serve every purpose.

Instead, it may be a good option for clients who are seeking long-term retirement income and have other assets available for short-term needs.

Also, when discussing MVAs, advisors must debunk the common misconception that an MVA is always subject to a penalty.

Instead, this type of annuity includes an adjustment that may be positive or negative, depending on interest rate movements.

In declining interest rate environments, an MVA can result in an adjustment in the client's favor, while in rising interest rate environments, it can result in a negative adjustment.

At the end of the day, an MVA is primarily designed to discourage policyholders from withdrawing funds early. It isn’t added as another revenue-generating source for the insurance company.

“MVA annuities are not inherently better or worse than other financial planning tools,” Welsh said.

© Entire contents copyright 2026 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

No image

Anna Baluch is a finance reporter and writer with more than a decade of experience. Contact her at [email protected]

Older

Private equity’s next play in insurance

Newer

Court sides with Ameritas in denying $4M STOLI payout to Wells Fargo

Advisor News

  • From loss to security: Supporting widowed clients with life insurance
  • Plan now for lower Social Security benefits later
  • The conversation almost no advisor is having yet
  • Why advisors should offer retirement-longevity planning
  • A hybrid approach outperforms the 4% Rule, researchers find
More Advisor News

Annuity News

  • Empower Annuity Insurance Company of America Trademark Application for “EMPOWER WHAT’S NEXT” Filed: Empower Annuity Insurance Company of America
  • Industry pushes back on linking ‘financial strength’ to annuity illustrations
  • Sammons Enterprises & Sammons Financial Group Respond to Reports
  • The Manhattan Life Insurance Company Acquires Union Security Life Insurance Company of New York
  • Cayman Islands premier to meet with U.S. reinsurance regulators
More Annuity News

Health/Employee Benefits News

  • 5 QUESTIONS AND ANSWERS ABOUT MEDICAID AND PROVIDER TAXES
  • Following changes to New York's Essential Plan, thousands remain uninsured
  • SEN. OSSOFF CALLS ON TRUMP ADMINISTRATION TO IMPROVE ACCESS TO MATERNAL CARE IN GEORGIA U.S. SENATOR FOR GEORGIA JON OSSOFF
  • Oregon weighs enrollment caps, paying for claims as double-digit insurance hikes set for 2027
  • Cayuga County to require high-deductible health insurance plans for some new employees
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • New Influenza Study Results from University of Auckland Described (Risk Management In Deadly Times: the Us Life Insurance Industry In the 1918-9 Influenza Pandemic): Influenza
  • AM Best Assigns Credit Ratings to InEvo Re Ltd.
  • Life Insurance Awareness Month: Time to Reassess Your Coverage
  • U-Haul Holding Company Announces Twentieth Annual Virtual Analyst and Investor Meeting
  • Securian Financial Increases Individual Life Retention to $10 Million, Strengthening Support for High-Net-Worth Life Insurance Market
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Classic Car Insurer OpenRoad Insurance Expands to 40 U.S. States in Two Years
  • How Aspire General Turned an Early Technology Bet Into Claims Automation at Scale with Kyber
  • Adjusto launches AI-Native contents claims services powered by its technology platform
  • URL Insurance Group Celebrates 40 Years of Service, Growth, and Industry Leadership
  • MassMutual Ascend Surpasses $2 Billion in Lifetime Advisory Annuity Sales, Reflecting Continued Momentum in RIA Channel
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet