Long-Term Care Is A Subject You No Longer Ignore
Through decades of dealing with clients, I have seen firsthand the many difficulties a family faces when one of its members has an extended illness. Without proper planning, the person who is ill often must watch helplessly as their personal finances dwindle and they deal with the emotional stress of feeling like a burden to the family that is trying to help physically and financially. For the caregiver, taking care of a loved one frequently takes a toll on virtually every aspect of their lives: emotionally, economically and physically.
As we read article after article showing shockingly high statistics for those 65 and older that point to the increased risk of the need for long-term care, we can’t help but realize how important the topic is. When you add in the pandemic that brought new realization to the potential frailty of health, you know we face a real problem. The financial impact that is all too often associated with access to care should be addressed during any planning meeting with your clients.
Finding An LTC Solution
Many individuals mistakenly believe that Medicare will pay for help with everyday activities, including dressing, bathing, using the bathroom, home-delivered meals, adult day care and other services. The 2021 Medicare & You Handbook states clearly on page 52 that Medicare does not cover these services, so your clients will need to develop an alternate plan to pay for these needs.
Long-term care insurance is often a viable solution. An individual pays for long-term care insurance with their money, but their health is actually what enables them to buy it. So if you have a client who is currently in good enough health to purchase proper coverage, it is imperative that you offer them the opportunity to do so. However, when you encounter a client already dealing with a health condition, finding solutions that help them will change their life and change their family members’ lives as well.
Here are two examples of reasons individuals face the need for long-term care, as well as some resources to consider:
1. Stroke
Stroke is a leading cause of serious long-term disability. Stroke recovery can be a confusing and challenging process for the survivor and the caregiver.
The American Stroke Association is the place to find resources. Medicare pays for a variety of preventive services, including cardiovascular disease screening.
2. Alzheimer’s disease
Older individuals with Alzheimer’s disease or other forms of dementia have twice as many hospital stays per year as other people in the same age bracket. Seventy percent of the total lifetime cost of caring for someone with dementia is borne by families — either through out-of-pocket health and long-term care expenses or from the value of unpaid care.
Alzheimer’s Association offers many resources, and Medicare pays for a cognitive assessment as part of an annual wellness visit.
If you work with individuals who are on Medicare, you know you are working with a population at high risk for needing extended care. Go to Medicare.gov to learn more about coverage for skilled nursing facilities, durable medical equipment and home health services.
If you are sidestepping the topic of long-term care because you need more education, please seek out the information you need to help your clients. If you choose not to work with long-term care insurance, then use it as an opportunity to network with others who do. The worst thing you can do, though, is avoid the topic altogether.
Dan Mangus is vice president of growth and development at Senior Marketing Specialists in Columbia, Mo. He is a nationally recognized thought leader on Medicare and long-term care issues and is an expert contributor to NAIFA’s Limited and Extended Care Planning Center. He may be contacted at [email protected].


Moving To A Stakeholder-Focused Business Purpose
Why Offering DI Can Transform An Employee Benefit Package
Advisor News
- How can more Americans achieve financial independence?
- Savers vs. spenders: How money management attitudes impact financial confidence
- Demonstrating the value of life insurance to Gen Z
- Poor money habits are a dealbreaker in a new relationship
- DC plan sponsors see opportunity in alternatives
More Advisor NewsAnnuity News
- The next growth phase in life/annuities depends on modernization
- CA judge certifies class action in teachers’ lawsuit over in-plan annuity fees
- Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
- AM Best Managing Director Joins ‘Target Topics’ Podcast to Discuss State of Delegated Underwriting Authority Enterprises Market
- KBRA Assigns Rating to TruSpire Retirement Insurance Company
More Annuity NewsHealth/Employee Benefits News
- Findings from Yonsei University Advance Knowledge in Demography (Different Understandings of Scientific Research in the Use of De-identified Personal Sensitive Data: South Korea, in Comparative Perspectives): Science – Demography
- Data on Influenza Vaccines Discussed by Researchers at University of Lucerne (Keep Reminding Me To Get My Flu Shot): Immunization and Public Health – Influenza Vaccines
- Bobby Harrison: Rising insurance exchange costs bad for working poor
- New Managed Care Findings from Brown University Reported (Prior Authorization In Medicare Advantage: Beneficiary Exposure And Plan Disenrollment In 2021): Managed Care
- Findings on Managed Care Detailed by Researchers at Renal Research Institute (AI-Driven Interventions for Imminent Hospital Admissions in Patients with End-Stage Kidney Disease: A Medicare and EMR-Based Analysis): Managed Care
More Health/Employee Benefits NewsLife Insurance News
- Best’s Market Segment Report: AM Best Maintains Stable Outlook on South Korea’s Non-Life Insurance Market
- Horace Mann Strengthens Customer Relationships and Accelerates Long-Term Growth Through Transactions with Medical Mutual of Ohio
- Regulators: ‘No firm conclusions’ from first offshore reinsurance filings
- Allianz Life Study Finds Americans Struggle to Shift From Retirement Saving to Spending
- The next growth phase in life/annuities depends on modernization
More Life Insurance News