Jackson reports 42% bump in Q4 annuity sales, up $39% for the year - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Earnings
Top Stories RSS Get our newsletter
Order Prints
February 20, 2025 Top Stories
Share
Share
Post
Email

Jackson reports 42% bump in Q4 annuity sales, up $39% for the year

Image shows the Jackson logo
Jackson National executives say they are taking advantage of a booming annuity market.
By John Hilton

Jackson Financial sticks to what it does best and that’s annuities. Amid a red-hot annuity market, executives were in a celebratory mood while discussing fourth-quarter and full-year 2024 results Thursday.

The insurer, which not long ago posted a few weak quarterly reports, shared eye-popping numbers with Wall Street analysts:

  • Annuity sales up 42% in Q4 over the prior-year quarter, and 39% for the full year.
  • An estimated risk-based capital ratio of 572%, well above industry standards of 400% to 450%.
  • Full-year profit of $946 million off revenues of $6.97 billion.

Laura Prieskorn, president and CEO, called 2024 “a tremendous year of momentum for Jackson.”

However, some analysts are concerned enough about the state of Brooke Re, a reinsurer Jackson established in December 2023, to eye Jackson stock warily. Jackson's share prices rose about 90% in one year before tumbling in recent days.

Of concerning note, Jackson reported a $419 million actuarial charge at Brooke Re due to refined assumptions about customer behavior, particularly regarding guaranteed minimum withdrawal benefit utilization rates on a legacy variable annuity block.

“It was more related to making sure that we've got captured in our projections more precise information around the frequency of withdrawals, as opposed to being able to utilize those benefits,” explained Don Cummings, chief financial officer. “Even though the overall book is largely out of the money, we still have people who are using these products as they were designed. So, they're taking withdrawals on a regular basis.”

With high lapse rates at 13% during Q4, at least one analyst expressed concerns of further stress on Brooke Re going forward.

Cummings sought to reassure analysts that the reinsurer is on solid long-term footing.

“While we did see an impact on Brooke Re capital in the fourth quarter from the actuarial assumption update, capital for the full year increased by about $200 million,” he noted. “Other than the initial formation, there were no capital contributions to or distributions from Brook Re in 2024. Going forward, we will continue to manage Brook Re on a self-sustaining basis.”

In Other News

Annuity sales. Jackson celebrated big sales gains in every product line. Variable annuity sales of $2.8 billion in the fourth quarter were up 27% from the year-ago quarter.

Registered index-linked annuity sales hit $1.5 billion in Q4, up 47% from the fourth quarter of 2023. And fixed and fixed index annuity sales of $397 million were about five times the sales made in the year-ago period.

“Our consumer-oriented product offerings and service capabilities led to new and diverse distribution relationships,” Prieskorn said. “Growth in distribution created increases in new producers, multi-product producers and the total number of producers and new sales.”

Jackson reached $1 billion in advisory sales in 2024 as more advisors turn to annuity solutions, she added.

“We see increasing interest in solutions that offer investment protection and guaranteed lifetime income, allowing for greater certainty for the future,” Prieskorn added.

Quarterly Snapshot

  • Earnings driven in part by a 7% increase in total annuity assets under management, from $235 billion on Dec. 31, 2023, to $252 billion on Dec. 31, 2024, largely due to higher equity markets
  • Net income reflected a $347 million gain from business reinsured to third parties, while the prior year’s fourth quarter included a loss on that business of $841 million
  • Closed life and annuity blocks reported pretax adjusted operating income (loss) of $(70) million in Q4, up from $(88) million in the year-ago quarter, reflecting higher net investment income

By The Numbers

  • Total Revenues: $225 million ($882 million in Q4 2023)
  • Net Income: Net income per diluted share was $334 million (-$1.6 billion in Q4 2023)
  • Earnings Per Share: Adjusted operating earnings per diluted share of $4.65 ($2.53 in Q4 2023)
  • Share Repurchases: $96 million in Q4 2024
  • Dividend Declared: $52 million in Q4 2024
  • Stock Price Movement: Stock is down 9% to $85.08 at midday Thursday

© Entire contents copyright 2025 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

John Hilton

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected]. Follow him on Twitter @INNJohnH.

Older

Despite LTC loss, Genworth sees net income growth, CareScout expansion

Newer

Health agents ‘optimistic’ as a new administration takes charge

Advisor News

  • Global economy ‘resilient’ in the wake of massive disruption
  • Cryptocurrency legislation takes one step forward with bipartisan support
  • IRS CEO FRANK J. BISIGNANO VISITS OHIO TO TOUT WORKING FAMILIES TAX CUTS PROVISIONS ON NO TAX ON CAR LOAN INTEREST, NO TAX ON OVERTIME, ENHANCED DEDUCTION FOR SENIOR CITIZENS
  • The hidden flaw in insurance AI adoption for advisors and carriers
  • Rising healthcare costs impact 401(k) accounts
More Advisor News

Annuity News

  • MetLife Expands Guaranteed Retirement Income Offering with Innovative Flexible Annuity Option
  • How annuities can help protect retirees from financial scams
  • MetLife Inc. (NYSE: MET) Climbs to New 52-Week High
  • The Standard and Pacific Guardian Life Announce Entry into Agreement to Transition Individual Annuities Business
  • AuguStar Retirement launches StarStream Variable Annuity
More Annuity News

Health/Employee Benefits News

  • Virginia program cuts costs of health insurance under Obamacare
  • Retirement, health insurance costs to put pressure on future Baker City budgets
  • The United States may be the best place to build universal health care (Opinion)
  • PacificSource cuts 97 Oregon jobs amid retreat from health insurance markets
  • UPDATED: Hecklers disrupt Hinson rally as Iowa U.S. Senate candidate touts stock trading ban
More Health/Employee Benefits News

Life Insurance News

  • AM Best Affirms Credit Ratings of Halyk-Life, JSC
  • AM Best Affirms Credit Ratings of Symetra Financial Corporation and Its Subsidiaries
  • AM Best Assigns Credit Ratings to Park Avenue Life Insurance Company
  • Nationwide reaches reinsurance agreement with MassMutual on UL policy block
  • Best’s Market Segment Report: AM Best Maintains Outlook on Philippines’ Non-Life Insurance Segment at Stable
More Life Insurance News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Why Blend in When You Can Make a Splash?
Pacific Life’s registered index-linked annuity offers what many love about RILAs—plus more!

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Bring a Real FIA Case. Leave Ready to Close.
A practical working session for agents who want a clearer, repeatable sales process.

Discipline Over Headline Rates
Discover a disciplined strategy built for consistency, transparency, and long-term value.

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

Press Releases

  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
  • Highland Capital Brokerage Acquires Premier Financial, Inc.
  • ePIC Services Company Joins wealth.com on Featured Panel at PEAK Brokerage Services’ SPARK! Event, Signaling a Shift in How Advisors Deliver Estate and Legacy Planning
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet