Integrity Marketing Group acquires American Business

DALLAS – AUGUST 16, 2022 – Integrity Marketing Group, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has acquired American Business, one of the nation’s leading providers of life insurance products to high-net-worth clients. As part of the acquisition, Alan Grad, Chairman and CEO of American Business, and Bruce Mesner, President of American Business, will become Managing Partners in Integrity. Financial details of the transaction were not disclosed. 

“American Business has a highly regarded team who not only bring innovative solutions but a personal touch to affluent clients and their advisors,” explained Bryan W. Adams, Co-Founder and CEO of Integrity. “By joining Integrity, American Business can access stronger technology and a wide range of best-in-class resources, as well as the economies of scale that come from joining our fast-growing organization. We’re honored to welcome Alan, Bruce and the entire American Business team to the Integrity family as they join in our broad mission to holistically protect the life, health and wealth of American consumers.”

Founded in 1967, American Business serves as a sophisticated and caring life insurance resource for the agents, advisors and managers of high-net-worth individuals and families. The firm employs a “two-client” philosophy of meeting the estate and personal insurance planning needs of its affluent clients through their advisors. American Business currently serves 35,000 clients with more than $60 billion in coverage. Its respected management team holds leadership roles in national life insurance organizations and brings extensive experience providing thought leadership to the affluent advisor marketplace.