Empowering women in the financial security profession

By Bonnie Godsman

Diversity and inclusivity have never been more important, and I am proud to work for an organization that is paving the way for a future that’s both equitable and prosperous for women in the financial security profession.

Finseca’s Women’s Impact Community is growing to be one of the largest groups of women in the profession. It’s a community built by women for women, with a focus on collaboration, marketplace education and mentorship. Through this community, Finseca is breaking down barriers and fostering an environment where women can thrive.

One of the primary objectives of Finseca’s Women’s Impact Community is to provide women with access to invaluable insights and expertise from industry leaders. Through a series of workshops, emotional intelligence-focused calls, and networking events, women have the opportunity to enhance their skills, broaden their knowledge and stay abreast of the latest industry trends. By equipping women with the tools they need to succeed, this community is leveling the playing field and empowering more women to reach their full potential.

In addition to offering support and resources, the Finseca community is committed to educating fellow professionals about the significant benefits of hiring, working with and serving the women-based marketplace. This initiative aims to create resources that help professionals collaborate to address systemic challenges hindering women’s progress in the financial security field. By advocating for policy changes, promoting diversity and inclusion initiatives, and challenging gender norms, we are driving meaningful change in the profession.

Furthermore, we recognize the importance of representation and visibility in inspiring the next generation of female leaders. By highlighting the achievements of women in the financial security profession and celebrating their successes, we can break down stereotypes and pave the way for future generations. Through our advocacy and outreach efforts, we are showcasing women’s diverse talent and expertise in the industry, while inspiring others to pursue careers in the financial security profession.

Despite the progress that has been made, there is still much work to be done to achieve gender equality in the financial security profession. For instance, a study by the CFP Board’s Women’s Initiative highlights several barriers women face in financial planning. These barriers include a lack of awareness about the profession, gender discrimination and risk aversion, which can hinder their career advancement and satisfaction.

However, here at Finseca, we are committed to making that change. Earlier this year, we honored our first-ever female inductee, Deb White, district manager at Farm Bureau Financial Services, to the 2024 Finseca Leadership Hall of Fame. We will continue to celebrate the progress we have made and continue to work to shape a future where women in the financial security profession excel and flourish.

Again, to drive a lasting change for women, we must lay the foundation for more women to be successful in their careers. Deliberate focus and heightened awareness will amplify the spotlight on success stories, shatter stereotypes and ignite inspiration among the next generation of women.