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Susan Rupe

Susan Rupe is editor in chief, magazine, for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected].

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December 10, 2025
Illustration of someone seeing the word "LTCi" through a magnifying glass. LTCi-Some-coverage-is-better-than-none-at-all.

LTCi: Why some coverage is better than none at all

“A client doesn’t have to have something huge to make a difference” when it comes to paying for long-term care, said Holly Westervelt, vice president of sales for Krause Agency.

December 9, 2025
Photo illustration showing an advisor working with middle-market business owners. Opportunities-exist-in-serving-middle-market-businesses.

Opportunities exist in serving middle-market businesses

Property/casualty insurers and their agents have a sizable opportunity to serve middle-market businesses, a Conning report said.

December 4, 2025
Illustration of two characters making a big leap. LTC-Help-clients-make-the-leap-from-interest-to-planning.

LTC: Help clients make the leap from interest to planning

Clients are interested in long-term care solutions, but they often are not ready to make the jump from interest to planning.

December 3, 2025
ACA

Congress races Dec. 31 clock on expiring ACA subsidies

Several proposals are floating around Washington but will any of them become law?

LTC: Why young adults should think about future needs

December 3, 2025

Consumers in their 30s and 40s might think they are too young to plan for their own long-term care, but having the LTC conversation with these younger adults will help them prepare for the time when their parents face a care crisis.

December 2, 2025
Illustration of Rodin's The Thinker against a backdrop of the US Capitor Building, with the large number 3 superimposed. 3-planning-strategies-under-One-Big-Beautiful-Bill.

3 tax planning strategies under One Big Beautiful Bill

Advisors can use the One Big Beautiful Bill Act in three types of strategies under the new tax environment that the bill creates.

December 1, 2025
Illustration showing an insurer surrounded by new images of what may occur in 2006 and a large numeral 5. 5-ways-insurers-will-prioritize-AI-and-customer-experience-in-2026.

5 ways insurers will prioritize AI and customer experience in 2026

Insurers will prioritize customer experience in the coming year as declining customer satisfaction reveals the need to focus on retaining clients.

December 1, 2025
Large illustration of the words "Gen X." Gen-Xs-retirement-readiness-is-threatened.

Gen X’s retirement readiness is threatened

When it comes to retirement, the baby boomers get all the attention but it is Generation X that faces a retirement crisis.

December 1, 2025

Planning in the key of life — with Preston Cherry

Preston Cherry specializes in helping members of Generation X live their best financial lives while he teaches the next generation of professionals.

December 1, 2025

Can government ease the LTC crisis?

States are taking the lead in addressing long-term care needs while federal support lags.

November 24, 2025
Image of Florida homes with large arrows superimposed pointing upward. Florida-homeowners-continue-to-face-insurance-affordability-crisis,-report-says.

Florida homeowners continue to face insurance affordability crisis, report says

A report finds that the “rebuilding” of Florida’s property insurance market after Hurricane Ian struck the state in 2022 has reproduced many of the same conditions that left homeowners exposed in the last crisis.

November 21, 2025
A broken piggy bank with prescription bottles spilling out.

Health care reform must include addressing high costs

Federal cuts to Medicaid will end up increasing costs to the nation’s health care system as low-income people who lose their coverage will seek treatment in emergency rooms and other high-cost facilities.

November 18, 2025

Senator proposes swapping ACA tax credits for prepaid HSAs

Sen. Bill Cassidy, (R-La.), introduced a plan that could significantly shift the landscape for those who obtain health insurance through the Affordable Care Act marketplace.

November 17, 2025
Illustration of a consumer pushing a supermarket carries up a steep hill. Consumer-confidence-recovering-as-economic-growth-softens.

Consumer confidence recovering as economic growth softens

Consumer confidence is beginning to recover after a slump over the past few months, while economists forecast a softening of U.S. economic growth in 2026.

November 17, 2025
Photo illustration showing senior couple looking at the One Big Beautiful Bill. Big-Beautiful-Bill-is-big-news-for-estate-planners.

Big Beautiful Bill is big news for estate planners

The One Big Beautiful Bill Act is big news for estate planners, an estate planning attorney said during a recent webinar.

November 14, 2025
Illustration with the American flag covered with question marks and the letters "ACA." Outlook-for-extending-enhanced-ACA-subsidies-uncertain.

Outlook for extending enhanced ACA subsidies uncertain

The outlook for extending enhanced Affordable Care Act subsidies is uncertain, since the bill that ended the 43-day government shutdown did not include an extension of those subsidies.

November 11, 2025
Illustration showung Property & Casualty images with the legend: P/C Market Destabilizing.

P/C market destabilizing in the wake of billion-dollar disasters, says panel

The U.S. property/casualty insurance market is destabilizing as the annual cost of weather events in the country now totals $200 billion.

November 10, 2025
Photo showing a happy couple sitting down with a financial advisor. Estate planning is not just for the wealthy.

Estate planning is not just for the wealthy

Estate planning isn’t only for the wealthy. It’s a crucial part of financial wellness for everyone.

November 7, 2025
Photo illustration showing a three-legged stool being forged from iron. Annuities-Strengthening-the-three-legged-retirement-stool.

Annuities: Strengthening the three-legged retirement stool

The three-legged stool of retirement planning has grown a bit wobbly over the years as fewer workers can rely on a pension during their post-employment years.

November 5, 2025
Photo illustration shows medical professional devising a plan for a caregiver. Caregivers-need-a-coach-to-navigate-the-LTC-journey.

Caregivers need help from LTC insurers

When a long-term care event occurs, family members need help navigating the complexities of daily life while supporting their loved one.

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