Bryce Sanders is president of Perceptive Business Solutions. He provides high net worth client acquisition training for the financial services industry. His book, Captivating the Wealthy Investor, is available on Amazon. Contact him at [email protected].
Social prospecting involves being in the right place, making new social connections, getting to know people over time and introducing business when appropriate. It starts with that initial conversation.
You joined an organization and show up at events but only meet a few of the members. Where are the rest hiding? You need introductions from the people who know where to find them.
Your clients are probably sophisticated enough to take a down day or week in stride. But a few weeks into a market free-fall, some might be a tad ruffled.