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Annuity News

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The latest annuity market trends, sales data, and product news.

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April 1, 2026
Image shows an "Annuity Illustrations Gone Wild" headline
Regulators are receiving feedback on possible updates to illustrations regulations.

‘I get confused:’ Regulators ponder increasing illustration complexities

Regulators highlighted annuity illustrations suggesting annual returns between 10% and 27%, prompting questions about whether consumers are getting good information.

March 30, 2026
Image shows the Equitable and Corebridge logos
The Corebridge Financial merger with Equitable Holdings has the annuity industry buzzing.

Three ways the Corebridge/Equitable merger could shake up the annuity market

The news of the Corebridge/Equitable merger provided shocks through the life and annuity markets.

March 26, 2026
Image shows the logos of Corebridge and Equitable.
Corebridge and Equitable are merging in a blockbuster deal.

Corebridge, Equitable merge to create potential new annuity sales king

Corebridge and Equitable announced an agreement to combine in an all-stock merger, valuing the combined company at approximately $22 billion.

LIMRA: Final retail annuity sales total $464.1 billion in 2025

March 23, 2026

Total U.S. annuity sales increased 7% to $464.1 billion in 2025, according to LIMRA’s U.S. Individual Annuity Sales Survey, which…

March 23, 2026
Image shows an older couple
Annuities can help younger generations replace traditional retirement pension income.

How annuities can enhance retirement income for post-pension clients

How annuities can replace bond and cash allocations to enhance retirement income security for current and future retirees.

We can help find a loved one’s life insurance policy

March 19, 2026

While the staff at the Department of Insurance can’ t help you probate a person’ s will, we can help you locate a lost life insurance policy. You can find the Lost Life Insurance and Annuity Service on the Department of Insurance’ s web page at: ncdoi.gov. Last year, the tool helped North Carolinians obtain $65.9 million in claims from life insurance policies that had…

March 18, 2026
Image shows a block award with the words, "#1 2025 Annuity Sales."
Saltzman Associates’ inaugural annuity market year in review, which looked at institutional distribution through banks and broker-dealers, found that nearly all product lines saw growth.

2025: A record-breaking year for annuity sales via banks and BDs

In 2025, favorable economic conditions, along with aging demographics and more advisors selling annuities, led to record-breaking individual annuity sales across bank, BD and wirehouse channels.

Lincoln Financial launches two new FIAs

March 16, 2026

Lincoln Financial announced the launch of two new fixed indexed annuities — Lincoln FlexAdvantage Income and Lincoln OptiBlend Income — further expanding the company’s suite of retirement income solutions.

Great-West Life & Annuity Insurance Company trademark request filed

March 13, 2026

2026 MAR 13– By a News Reporter-Staff News Editor at Insurance Daily News– According to news reporting originating from Washington, D.C., by NewsRx journalists, a trademark application has been made for“ GREAT-WEST LIFE& ANNUITY INSURANCE COMPANY” by Rachel A. Rice, representing Great-West Life& Annuity Insurance Company. This application was made available to…

March 13, 2026

The forces shaping life and annuities in 2026

In 2026, the focus is set to move beyond digitizing individual steps and toward reinventing the end-to-end operating model.

March 11, 2026
Image shows a trophy and the words, "$448.9 Billion 2025 Annuity Sales."
Annuity sales continued to set records in 2025.

Variable annuity sales surge as market confidence remains high, Wink finds

Annuity buyers continued to show faith in the market as 2025 came to a close, with traditional variable and structured annuity sales up significantly, Wink, Inc. reported.

New Allianz Life Annuity Offers Added Flexibility in Income Benefits

March 10, 2026

Allianz Life Insurance Company of North America announced today that it is launching a new registered index-linked annuity that offers flexibility in its lifetime income benefits. Index Advantage+ Select Income TM Annuity builds on the history of RILA innovation at Allianz Life to help address the consumer need for flexibility and a desire for financial…

March 6, 2026

How to elevate annuity discussions during tax season

Tax season creates a rare opportunity for engagement, making it the ideal moment to connect tax awareness with long-term income strategy.

Life Insurance and Annuity Providers Score High Marks from Financial Pros, but Lag on User Friendliness, JD Power Finds

March 5, 2026

Life insurance 1 and annuity products 2 are experiencing rising demand as a combination of market and demographic trends push more financial advisors, insurance brokers and bankers to talk to their clients about the possibility of outliving their savings and the need to protect their families from unexpected events. For the most part, the companies that…

An Application for the Trademark “TACTICAL WEIGHTING” Has Been Filed by Great-West Life & Annuity Insurance Company: Great-West Life & Annuity Insurance Company

March 4, 2026

2026 MAR 04– By a News Reporter-Staff News Editor at Insurance Daily News– According to news reporting originating from Washington, D.C., by NewsRx journalists, a trademark application has been made for“ TACTICAL WEIGHTING” by Rachel A. Rice, representing Great-West Life& Annuity Insurance Company. This application was made available to the public on February 16,…

Annexus and Americo Announce Strategic Partnership with Launch of Americo Benchmark Flex Fixed Indexed Annuity Suite

March 3, 2026

SCOTTSDALE, Ariz., March 03, 2026– Annexus, a leading designer of innovative retirement solutions, today announced a new strategic partnership with Americo Financial Life and Annuity Insurance Company, a leading provider of insurance and annuity products. Together they launched the Americo Benchmark Flex and Americo Benchmark Flex Plus with premium bonus…

March 3, 2026

Rethinking whether annuities are too late for older retirees

“I’m too old for an annuity” represents one of your greatest untapped opportunities.

March 2, 2026
Image shows a bridge that spells out "Annuities"
Since most annuities are tax deferred, clients who want to retire early are hesitant to leverage them.

Advising clients wanting to retire early: how annuities can bridge the gap

Now that Americans are healthier, more active, and living longer than ever before, outliving retirement income is a real concern.

F&G joins Voya’s annuity platform

February 26, 2026

F&G Annuities & Life and Voya Financial,  announced that F&G’s annuity solutions will be available for distribution through Voya’s Wealth Management platform.

February 25, 2026
Images shows a man and a thought bubble with the numbers, "27%!"
Regulators are beginning what is sure to be a long process to update the illustrations regulation.

Regulators ponder how to tamp down annuity illustrations as high as 27%

Current annuity illustrations from top sellers show returns as high as 27% in one year, said Ben Slutsker, director of life actuarial valuation at the Minnesota Department of Commerce.

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