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Sponsored Articles

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IMCA CMO Council State of the Industry Survey to Guide Efforts to Raise the Profile of Marketing in the Insurance Industry

April 27, 2021

According to the Insurance Marketing & Communications Association (IMCA) leadership, there is a simple reason for this disconnect: there are not enough marketers in insurance C-suites.

Why the Current IMO Model Doesn’t Work

April 14, 2021

“Annuity commissions paid in one day. Client-facing annual reviews done for you in one click. The first end-to-end platform designed to manage every part of an annuity advisor’s business.”

DE&I At OneAmerica: Inclusion Takes All Of Us

March 22, 2021

OneAmerica® is more than just the name of a company — it represents unity and the commitment the company has to building and strengthening its relationships.

How Simplicity Group Agents Are Helping Clients Ease The College Burden

December 15, 2020

What you’re about to read might be the most effective (and original) door-opener and strategy that a holistic agent or advisor could wish for…

Are Best Interest Regulations Cramping Your Firms Business?

December 11, 2020

If you’re in the annuity business, the onslaught of new rulings could make you feel like you’re tiptoeing on thin ice while carrying a sack of boulders. And if that’s you, you’re not alone.

A cure for costly tobacco usage nondisclosure?

November 18, 2020

Verisk’s Tobacco Usage Propensity Model offers the life industry a two-prong solution: It can assist in substantially reducing the number of lab tests insurers order in the underwriting process, while simultaneously helping tackle the $10 billion problem of smoker nondisclosure.

Financial Security For All: The Finseca Initiative

November 18, 2020

Finseca, a transformative professional trade organization, recently launched with the inspiration to bring financial security to all. Although this admirable goal might seem too ambitious to some, the diverse team of experts at Finseca are already proving they have the integrity, knowledge and resources to make the change possible.

2020 IMO OF THE YEAR: M&O MARKETING

November 12, 2020

In a year of disorientation and unpredictability, for an independent financial services professional in the indexed annuity and life insurance industry, the level of uncertainty about the next lead or even the next sale was never higher in the past 30 years than it was in 2020. We all faced that reality. That goes without saying…

Thrivent offers opportunity for growth, driven by purpose

November 11, 2020

Despite the turmoil of 2020, one financial services organization — Thrivent — is doubling down on efforts for growth. Thrivent…

FIUL Sales Process Continues To Evolve With AG 49 A

November 11, 2020

How Allianz is leading the evolution with enhanced client education and the potential for greater indexing control Allianz Life Insurance…

When Technology Gets Personal

October 27, 2020

Reflexive questions and an automated rules engine mean less hassle, fewer labs — and more families protected. And that’s just the start.

The New Digital Customer Engagement for the New (Ab)Normal

October 21, 2020

COVID-19, aka Coronavirus, has literally and figuratively changed the meaning of the tech marketing cliché, “digital or death.” Consumers are still very wary of exposure to the virus and want to get more things done digitally. While this had always been the case with millennials and Gen Z, COVID-19 has forced older demographics, who are even more concerned about virus exposure, onboard.

6 Ways Brokers International Champions Independence

September 28, 2020

When did you get your first chance at independence? Was it when you left for college, got your first job,
or bought a house?

A Winning Combo: Seasoned Agents Partnering with Amada Senior Care

September 18, 2020

Seasoned agent Pattianne Baran can’t stop talking about how her partnership with Amada Senior Care helped her stand out from other agents in her community.

Premium Financing Can Help Affluent Clients Get Life Insurance Tax Efficiently

August 24, 2020

When affluent families consider acquiring life insurance, there may be a concern about having to liquidate profitable assets in order to meet their premium payment obligations for the larger policy they require. And that’s not the only issue – it’s vital that the policy be arranged so gift taxes are not levied on the premium payments, and estate taxes not levied on the death benefit proceeds.

The Most Powerful Life And Annuity Insurance Sales Strategy Ever Introduced To The Advisor World

July 17, 2020

Looking over Dana Point, California, Robert Binkele, CEO of the Estate Planning Team calmly and clearly reveals how his simple concept is redefining what’s possible for even entry-level and skilled insurance agents and financial advisors. Engineered Capital Gains Solutions Inc (ECGS)’s approach to marketing this strategy is brilliant.

Empowering agents to grow in a digital world

June 22, 2020

More than two years before the worst pandemic in modern history brought a sudden and profound change to our daily lives, Legal & General America was white-boarding ideas for how to simplify the life insurance process and make it easier for agents to protect more families. Forward thinking has always been a hallmark of its legacy of process and technology innovation — but company leaders didn’t realize just how important and relevant those ideas would be today.

Annuity Awareness Month: Talking Annuity Benefits Year-Round

June 1, 2020

Whether it’s building up assets for retirement or preserving income for life and securing a legacy, American Equity has you covered with our AssetShield and IncomeShield fixed index annuities.

Preparing For Retirement Is Not Like It Used To Be

June 1, 2020

Today, Americans nearing or entering retirement are being exposed to a world of uncertainty. To begin with, efforts to contain the COVID-19 pandemic have pummeled markets, stalled economies and hampered investment growth – decreasing next eggs at an inopportune time for many. Life spans are growing longer as well, forcing people to prepare to meet the financial obligations of a retirement that could last three decades

John Hancock Aspire™, the First and Only Life Insurance Solution Designed for Americans Living With Diabetes

April 30, 2020

Not only can people living with diabetes qualify for life insurance, there is a kind of life insurance created with their lifestyle needs in mind. John Hancock Aspire™ is the first and only life insurance solution designed for Americans living with Type 1 or Type 2 diabetes.

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