Foresters Financial™, the purpose driven fraternal life insurer, is enjoying record sales as it pursues its mission to enhance the well-being of its insureds (members) and their communities. On the back of several new member benefit launches over the past 18 months, Foresters just announced a holistic wellness app called Foresters Go™, available to all members.
The Foresters market transformation strategy is defined as life insurance with a larger purpose: combining a robust platform of turnkey-decisioned products with a growing suite of member benefits that add significant purpose and value to a member’s life insurance investment.
Foresters Go Wellness App
Foresters is reinventing the intersection of wellness and life insurance with the Foresters Go mobile app — the new engagement platform rewarding members for not only adopting healthy lifestyle changes but also for volunteer activities and community-minded behavior. The app is available to all current and new Foresters members in North America.
Foresters Go is so much more than just a wellness app. It’s a fun way for Foresters members to earn exciting rewards for healthy living, family activities and giving back in their community. The reward choices number in the thousands and current categories include merchandise (e.g., tablets, smart watches), gift cards, and charitable donations.
“We believe in demonstrating a more proactive value proposition to address today’s new protection realities,” said Matt Berman, President of Foresters Financial U.S. “Many life insurance policies only provide value when a death or a chronic or critical illness occurs. As a fraternal life insurer, our insurance products can provide valuable living benefits, plus we offer member benefits that can be accessed by the insured member from day one.”
Foresters Go is available for download on the Apple App Store or Google Play.
Innovation for Agents
Foresters’ focus on technology innovation has also benefited independent life insurance agents with mobile and digital solutions that vastly enhance independent agent productivity and success by streamlining the client experience.
“We have long been committed to making it easy to do business with us with a full suite of non-medical and non-fluid life insurance products,” said Mark Rush, Head of U.S. Distribution for Foresters. “Agents appreciated our non-face-to-face, transactional solutions as the pandemic hit and fundamentally changed the way many of them did business.”
“Our upgraded Foresters Biz mobile app is an essential tool for our agents,” Mr. Rush added, “In the palm of their hand they can generate quotes across our Term, Whole Life, and Universal Life product lines. In addition, it is a resource and communication hub, providing access to client policy information, product specifications, special notifications, and other resources. The solution is configurable, with built-in integration to other Foresters applications.”
“While agents have benefited from our technology platform for a while now,” said Mr. Rush, “what they are really starting to appreciate is how our member benefits make it so much easier to talk about how we support families and communities with prospective customers, and to ask for referrals.”
New, high-value benefits for better quality of life
“Offering member benefits to enrich the lives and communities of its members has always been the cornerstone of the Foresters purpose,” said Nicole Gourley, Chief Membership Officer at Foresters. “The benefits are designed to help everyday families enjoy a more prepared and healthier life, as well as have a little fun.”
Some of the core benefits Foresters offers include the Foresters Competitive Scholarship Program — $2,500 for up to four years to children and/or grandchildren of insured members who get good grades and show a commitment to helping others in their community.
The LawAssure benefit offers complementary legal documentation preparation service for Wills, Power of Attorney and Health Directives. MemberDeals, just launched in June of 2021, helps Foresters members save money through access to thousands of products and services at lower than retail prices from Amazon, Disneyland®, DoorDash, and many more.
An important element of the Foresters benefit platform, integral to the company purpose, is community grants. Community Volunteer grants provide up to $2,000 (up to three times a year) for members to get involved in their community by organizing meaningful activities that address local needs and make a difference in the community. All eligible activities are family-friendly and don’t require any special skills or experience.
Please call the Foresters Sales Desk at 866-466-7166 option 1 to learn more about Foresters products and member benefits.
Foresters member benefits, available to insureds who are members, are non-contractual, subject to benefit specific eligibility requirements, definitions and limitations and may be changed or cancelled without notice or are no longer available. Some of these benefits may be administered by third parties such as Foresters Go which is operated by dacadoo AG. For further details, go to foresters.com
Foresters Financial, Foresters, Helping Is Who We Are, Foresters Care, Foresters Go and the Foresters Go logo are trade names and/or trademarks of The Independent Order of Foresters (a fraternal benefit society, 789 Don Mills Road, Toronto, ON, Canada M3C 1T9) and its subsidiaries.