Ethos and Protective Collaborate to Offer Term Life Insurance

Business Wire

AUSTIN, Texas & BIRMINGHAM, Ala.--(BUSINESS WIRE)--
Ethos announces that Protective Life Corporation, and its primary subsidiary Protective Life Insurance Company (together, “Protective”), is now offering proprietary Term Life Insurance directly to consumers through Ethos’ platform. Protective will be a new provider for the Ethos term product suite, providing customers with term periods from 10-40 years and coverage amounts of up to $2 million.

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Ethos has built one of the most advanced technology platforms with one of the strongest product portfolios in the industry. The platform offers customers and agents a seamless experience and streamlines the life insurance purchasing process.

“We are excited to team up with Ethos to help more people achieve financial protection,” said Aaron Seurkamp, SVP and President of Protective’s Protection & Retirement Division. “Their cutting-edge technology allows us to reach a wider audience and delivers an exceptional experience. This is the latest example of Protective’s commitment to making term insurance easy to obtain and accessible for families everywhere.”

Protective Term Life issued by Protective Life Insurance Company is available to consumers aged 20 – 65, offers term periods ranging from 10-40 years and coverage amounts of up to $2 million. It has guaranteed level premiums, a terminal illness rider to allow for accelerated death benefits, and access to Ethos proprietary Estate Planning tools.

“Joining forces with Protective is a fantastic opportunity for us to expand life insurance access to millions more families while delivering the best policyholder experience,” said Peter Colis, Co-Founder and CEO of Ethos. “And, we couldn’t be more proud to do it with one of the most reputable organizations in the life insurance industry.”

About Ethos

Ethos is a market-leading life insurance technology company. We make it easier than ever for everyone to protect their families with life insurance online, in minutes, without any medical exams and just a few health questions. Ethos has created one of the insurance industry's most advanced proprietary technology stacks, eliminating the traditional barriers to life insurance by developing instant and accessible products. We issue billions in coverage each month and an invaluable amount of peace of mind for our families every single day.

Protective joins a prestigious lineup of industry leaders including Legal & General America, TruStage™ Financial Group, Inc., Ameritas Life Insurance Corp., Mutual of Omaha, and John Hancock working with Ethos to make life insurance and accidental death insurance more accessible and affordable for millions of families. To learn more, visit Ethos.com.

About Protective

Protective has helped people achieve protection and security in their lives for 117 years. Through its subsidiaries, Protective offers life insurance, annuity, asset protection and employee benefit solutions and is helping more than 16.4 million people protect what matters most. Protective’s approximately 3,800 employees put people first and deliver on the company’s promises to customers, partners, colleagues and communities - because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc., had $118 billion in assets, as of December 31, 2023. Protective is headquartered in Birmingham, Alabama, and is supported by a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis. For more information about Protective, visit www.protective.com.