Legacy Marketing Group® Introduces the Reliable Living Plan™ - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Press Releases
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Press Releases
 All Press Releases     Submit Press Release

Legacy Marketing Group® Introduces the Reliable Living Plan™

A reliable, tax-free* solution to help consumers confidently cover the costs of long-term care.

PETALUMA, CA, December 7, 2017—Legacy Marketing Group® is excited to introduce the Reliable Living PlanTM, a unique alternative to traditional long-term care (LTC) insurance, underwritten by Americo Financial Life and Annuity Insurance Company.

The Reliable Living PlanTM is single-premium LTC insurance for those age 65 or older who are either unable to perform at least two of six activities of daily living (such as bathing or dressing) or experiencing severe cognitive impairment. With no pre-existing health exclusions or maximum age restrictions, the Reliable Living PlanTM helps provide certainty to those who are paying for their own care or the care of an impaired family member.

The first of its kind in the market, the Reliable Living PlanTM meets an immediate need for consumers who are typically too old or too ill to qualify for traditional LTC insurance.

“There is a long-term care crisis in America,” said Preston Pitts, Legacy President. “For consumers who are paying their own LTC expenses, or the expenses of a family member, and want to maintain choice and control, the Reliable Living PlanTM can provide a great sense of relief. They will no longer be dealing with the uncertainty of where that money will come from. The Reliable Living PlanTM is designed to give these consumers the ability to convert a single premium payment into a lifetime benefit stream to help pay for care, subject to annual certification of impairment.”

Reliable Living PlanTM benefits are free from federal income tax* as long as they are used to pay for actual dollar amounts of qualified LTC expenses or do not exceed federal limits. These expenses can include home health care, adult day care, assisted living, nursing home, or memory care. Funding sources such as 1035 transfers from non-qualified annuities or cash value life insurance can be used.

“For those already impacted by the hardships of long-term care, the Reliable Living PlanTM can help them do proper planning and preserve assets while providing a guaranteed benefit stream for as long as the insured requires care,” Pitts said.

This new product is offered solely to Producers who are contracted with Americo through Legacy. It is currently available in 32 states.

About Legacy Marketing Group®

Legacy Marketing Group® works with respected insurance companies to design and market proprietary products for the U.S. market. These products are sold exclusively through Legacy’s nationwide network of independent insurance agents.

Media Contact:
Legacy Marketing Group®
John Abbott, Marketing and Communications Leader, 800-395-1053, Ext. 6930
[email protected]

The Reliable Living PlanTM single premium immediate long-term care insurance policy (Series 600) is underwritten by Americo Financial Life and Annuity Insurance Company, Kansas City, MO, and may vary in accordance with state laws. Product distributed by Legacy Marketing Group®. Product and benefits may not be available in all states. Certain restrictions and variations apply. Policy and rider have limitations and exclusions. For costs and complete details of coverage, call the company. Legacy Marketing Group® is an independent, authorized agency of Americo.

* The Reliable Living PlanTM is intended to be a federally tax-qualified long-term care insurance contract under section 7702B (b) of the Internal Revenue Code of 1986, as amended. Under current IRS rules, benefit amounts that are in excess of the greater of (1) the stated per diem dollar amount allowable under section 7702B or (2) the actual dollar amount of qualified long-term care expenses, are taxable.

AF1247v1017
17-600-6 (10/17) FOR AGENT USE ONLY. NOT FOR USE WITH CONSUMERS.

Advisor News

  • How to listen to what your client isn’t saying
  • Strong underwriting: what it means for insurers and advisors
  • Retirement is increasingly defined by a secure income stream
  • Addressing the ‘menopause tax:’ A guide for advisors with female clients
  • Alternative investments in 401(k)s: What advisors must know
More Advisor News

Annuity News

  • MassMutual turns 175, Marking Generations of Delivering on its Commitments
  • ALIRT Insurance Research: U.S. Life Insurance Industry In Transition
  • My Annuity Store Launches a Free AI Annuity Research Assistant Trained on 146 Carrier Brochures and Live Annuity Rates
  • Ameritas settles with Navy vet in lawsuit over disputed annuity sale
  • NAIC annuity guidance updates divide insurance and advisory groups
More Annuity News

Health/Employee Benefits News

  • Reports Outline Clinical Trial Research Study Results from Imperial College London (Multimorbidity, health service use, and health insurance by socioeconomic groups in 31 countries: A multi-cohort study): Clinical Trial Research
  • Findings from Brown University School of Public Health Broaden Understanding of Managed Care (Federal Enforcement Actions Against Medicare Advantage Plans): Managed Care
  • Researchers at Brown University Warren Alpert Medical School Target Managed Care (The Aging World of Spinal Deformity Surgery: Epidemiological Trends Over A 12-Year Period): Managed Care
  • NC parents and doctors push for insurance coverage for a medical test they say saves lives
  • Georgia woman works through injuries as health insurance costs soar
More Health/Employee Benefits News

Life Insurance News

  • AM Best Affirms Credit Ratings of Berkshire Hathaway Life Insurance Company of Nebraska and First Berkshire Hathaway Life Insurance Company
  • Generational expectations: A challenge for the industry
  • Greg Lindberg asks NC judge for no jail time in bribery, fraud cases
  • National Life Group Names Brenda Betts to Its Board of Directors
  • Ask Tim a Question? Business, Finances, Money, or Taxes
More Life Insurance News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Why Blend in When You Can Make a Splash?
Pacific Life’s registered index-linked annuity offers what many love about RILAs—plus more!

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Bring a Real FIA Case. Leave Ready to Close.
A practical working session for agents who want a clearer, repeatable sales process.

Discipline Over Headline Rates
Discover a disciplined strategy built for consistency, transparency, and long-term value.

Inside the Evolution of Index-Linked Investing
Hear from top issuers and allocators driving growth in index-linked solutions.

Press Releases

  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
  • Highland Capital Brokerage Acquires Premier Financial, Inc.
  • ePIC Services Company Joins wealth.com on Featured Panel at PEAK Brokerage Services’ SPARK! Event, Signaling a Shift in How Advisors Deliver Estate and Legacy Planning
  • Hexure Offers Real-Time Case Status Visibility and Enhanced Post-Issue Servicing in FireLight Through Expanded DTCC Partnership
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet