Over 70 percent of the Great British public who have been on or are planning to go on a winter sports holiday would be happier buying travel insurance - even if it cost more – if they had the reassurance that everything was covered. The startling statistic comes from a new online YouGov poll commissioned by travel tech specialist
The survey of over 2,000 British adults conducted in the field between 24-25 September reveals that only 10 percent disagree with this sentiment. Despite conflicting evidence that consumers may be hacked off with the travel insurance market, this specific data suggests consumers are not disgruntled with travel insurance per se, but a perceived lack of comprehensive cover. The right cover is especially important when engaging in higher risk activities like skiing, snowboarding, mountaineering and the like.
"Far too many still do not take out appropriate cover, even when undertaking dangerous winter sports," said
"Furthermore, we believe ABC1s – the social group with the means to pay for winter sports and the historical penchant for the piste - are most likely to want to pay more for the best cover. If true, it is surprising that four in 10 travel insurance complaints are being upheld by the