Vantis Life Hires Digital Marketing Veteran to Spearhead New Direct-to-Consumer Venture
New hire will focus on scaling the Vantis Life brand digitally to expand consumer reach
In his new role, Lirio will bolster the Vantis Life brand online by leveraging message development, social media marketing, and search engine optimization techniques to expand the company’s consumer reach. Lirio’s hiring coincides with Vantis Life’s broader push into the direct-to-consumer market to complement its decades of success offering life insurance solutions through community banks, credit unions, and financial institutions.
“Today’s consumers are interacting with businesses and making transactions online more comfortably and frequently than ever before. Gone are the days when corporate mailers and phone calls served as the primary avenues to market life insurance. In our digitized world, reaching consumers happens online more than anywhere else,” said
Lirio joins Vantis Life with decades of experience expanding corporate brands online with SEO, messaging, and social media development strategies. He was previously part of a team that used these techniques to bring a professional liability startup to profitability in its first year of business. He has also served as the Director of Digital Marketing at The
“By building on their success in distributing policies through financial institutions, Vantis Life is primed for rapid growth in the direct-to-consumer market,” said Lirio. “By relaying to consumers the simplicity and affordability of life insurance with a digital marketing campaign that directly speaks to their unique needs and desires, we hope to place these important financial products into the hands of more Americans.”
About Vantis Life
Established in 1942, Vantis Life Insurance Company’s primary goal is to provide families affordable life insurance products. Vantis Life markets its products through financial institutions and direct to the consumer. The Company prides itself on providing simple, easy-to-afford products to middle-income American families and supporting these products with attentive and personal customer service. Vantis Life is a separately operated subsidiary of
View source version on businesswire.com: https://www.businesswire.com/news/home/20180404005149/en/
Gregory
[email protected]
Source:



Storm claims hit $4M on Cape Ann
Patterson Dental Launches New Cloud Practice Management Solution – Fuse
Advisor News
- Temporary tax hike to fill Medicaid gap heads to governor
- Iowa Senate sends health insurer tax increase to governor’s desk
- Temporary tax hike to fill Iowa Medicaid gap heads to governor’s desk
- Iowa Medicaid temporary tax plan draws sharp public opposition
- EDITORIAL: Make responsible tax cuts, increases
More Advisor NewsAnnuity News
- Corebridge, Equitable merge to create potential new annuity sales king
- LIMRA: Final retail annuity sales total $464.1 billion in 2025
- How annuities can enhance retirement income for post-pension clients
- We can help find a loved one’s life insurance policy
- 2025: A record-breaking year for annuity sales via banks and BDs
More Annuity NewsHealth/Employee Benefits News
- Anthem again pays restitution
Anthem again pays restitution and fine over claims delays
- New Cancer Study Results Reported from Duke University (Medicare Value-based Approaches and Care Use Among Commercially Insured Adults): Oncology – Cancer
- RRPS sees instructional, health care, capital changes from legislative session
- Medicaid cuts could add pressure to already-stressed psychiatric units
- Health care costs in Colorado will grow under federal policy, patient advocates say; Sen. Hickenlooper says measure to require price transparency will help balance market
More Health/Employee Benefits NewsLife Insurance News
- Corebridge, Equitable Merger Creates $1.5tr Platfrom
- AM Best Removes from Under Review with Positive Implications and Affirms Credit Ratings of Sompo Seguros Mexico S.A. de C.V.
- Corebridge, Equitable merge to create potential new annuity sales king
- Aflac adds new long-term care rider
- AM Best Affirms Credit Ratings of Nan Shan General Insurance Co., Ltd.
More Life Insurance News