Transamerica Announces Wealth + Health Brand Identity

Transamerica today a new Wealth + Health brand identity focused on helping customers improve their overall well-being by effectively managing both their wealth and their health.

"At Transamerica, connecting the Wealth + Health of our customers is our driving focus. Our objective is to offer simple, sound, and holistic guidance that will help people improve the overall quality of their lives," said Dave Paulsen, executive vice president and chief distribution officer at Transamerica. "We are excited to lead this movement, because if you are capably managing both your Wealth + Health, you may add more years to your life, and more life to your years."

Transamerica recognizes that financial security and physical health are not only inherently interconnected, but they are two of the most important components toward living a long, meaningful life – and making wise choices and forming smart habits today, will have an exponential impact on one's future.

"Applying the link between Wealth + Health, we want to help people reach their goals by showing them ways to build their savings, protect what's important to them, invest in their futures, and prepare for retirement," Paulsen explained.

The Intersection of Wealth + Health
Transamerica has developed numerous resources to help customers and financial professionals understand how Wealth + Health are connected, which are featured on its recently redesigned website, Transamerica.com. There, people can access research, education and guidance to learn more about how Wealth + Health come together at a variety of intersections, including:

:

• Savings and fitness
• Budget and nutrition
• Protection and prevention
• Debt and stress

"Fitness, nutrition, debt, stress, budgeting and countless small daily decisions are all wrapped up in this together," Paulsen said. "Ultimately, it's about people striving for a better, more productive life, which is illustrated in our new brand tagline – Be Well. Build Wealth™."

According to a recent study commissioned by Transamerica (Communicating on Wealth and Health, Deloitte Consulting, LLP 2017), the majority of respondents (adults ages 40-65 with an annual household income of at least $50,000) perceive a viable connection between Wealth + Health. The study offers detailed correlations, including:

• People who have at least $300,000 saved for retirement by age 55 are 41% more likely to take at least 8,000 steps in a typical day.
• People who use fraud alerts on their credit cards or other financial accounts are nearly twice as likely to regularly participate in moderate to high intensity group exercise classes (such as spinning).
• People who have at least $1,000 saved in an emergency fund are 46% less likely to often feel it is difficult to focus or concentrate.

Transamerica aims to provide a customer experience and interaction points that help people connect the importance of both Wealth + Health in their lives. Customers are enabled with web-based tools to track and receive guidance on both financial and health goals.

"We plan to enhance our customers' support structure by enlisting the help of their agents, financial professionals and employers," Paulsen added. "For more than 100 years, Transamerica has been helping people pursue a lifetime of financial security. Today, that's about so much more, because your health has such an important role in your overall well-being – now and in the future. Transamerica is a partner in helping people live the life they want."