The Hanover Expands TrustedChoice.com Partnership

By a News Reporter-Staff News Editor at Insurance Weekly News -- The Hanover Insurance Group, Inc. (NYSE: THG) announced it has advanced its partnership with TrustedChoice.com to a national level, enabling The Hanover's agent partners to connect with new, digitally-engaged personal and commercial lines consumers across the country. TrustedChoice.com is an online consumer branding and marketing program sponsored by the Independent Insurance Agents & Brokers Association.

"TrustedChoice.com has established a strong and respected online presence and experienced much success in attracting potential customers digitally," said Dick Lavey, chief innovation officer at The Hanover. "With more than six million customers visiting TrustedChoice.com each year, we think this is a great opportunity to help our partners connect with those digitally-inclined customers."

Consumers visit the TrustedChoice.com website looking for information on insurance products, and the site refers them to local independent agents for advice and counsel. With this partnership, all of The Hanover's partners will now be featured on the site.

Since The Hanover's launch of its new strategy, Hanover 2021, the company has focused on ways to help its agent partners achieve profitable growth through innovation of products, services and customer acquisition strategies.

"The trend toward digitization presents tremendous opportunities for our agent partners to attract value-seekers in the market," Lavey said. "Our expanded partnership with TrustedChoice.com represents yet another way we are helping our partners capitalize on emerging market trends and build their businesses."

"The Hanover is a leader in the independent agency channel and has been a great partner of TrustedChoice.com for more than three years," said Vincent Savarese, senior vice president of carrier relations at TrustedChoice.com. "Their expanded participation on our digital platform is the next logical step in strategically supporting both The Hanover and its select network of outstanding agent partners."

Keywords for this news article include: Financial Companies, Property and Casualty Insurance Companies.

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