Survey: More Than Half of Consumers Are Supporting Local Restaurants Over Chains
While the pandemic disproportionately impacted small businesses, with roughly 80,000 restaurants having temporarily or permanently closed over the past two years, local restaurants are beginning to see the light at the end of the tunnel. In the last 90 days, 71% of consumers had been out to eat and were seated inside at a restaurant while 32% had been out to eat and were seated outside, the survey found.
NEXT revealed these findings today after surveying 1,000 consumers across the
- Dining out is back in full swing (despite inflation), with consumers eager to try new restaurants. In the last 90 days, 27% of respondents have been to a local non-chain restaurant in their community
○ In-person dining is taking over at-home takeout as COVID restrictions decline: 22% of respondents have eaten out more in the past 30 days, and 57% of respondents ate out about the same; meanwhile, 29% of respondents expect to decrease their delivery app usage in coming months
○ More than half of respondents — 54% — had a favorite restaurant close during the pandemic, but it doesn't seem to be slowing them down: 94% of respondents already have or plan to try new local restaurants in their communities
○ When dining out, people still splurge on alcoholic beverages (46%), desserts (38%), and still make sure to tip their servers well (47%) - Consumer attitudes go big for small business restaurants. 72% of respondents have spent money on local restaurants, or plan to do so not out of necessity but to simply support a small business
○ 65% of respondents feel better about buying from a local restaurant
○ 71% of respondents choose to dine out locally because the food quality and ingredients are better - Main street restaurants may have adopted new tech as a result of the pandemic, but customers remain focused on food quality. While restaurants across the country adopted touchless experiences during the pandemic to ease customer worries, 51% of respondents said their local restaurants adoption of new technologies did not increase their likelihood of dining there
○ Instead, consumers cited the overall ambiance (69%) as more impactful on the overall experience
○ 39% of respondents didn't care either way if QR codes because permanent fixtures at their local restaurants
"Small business restaurants aren't just a central part of our local economies - they're part of what makes a community feel connected to one another," said
To read more about our survey findings, visit our blog. The survey was designed in-house by NEXT. The company partnered with Rep Data to recruit a nationally representative survey of 1,053 consumers. You can also request more details on the data, as well as accompanying charts, by reaching out to [email protected].
kerry.ogata@nextinsurance.com
301-717-4224
View original content:https://www.prnewswire.com/news-releases/survey-more-than-half-of-consumers-are-supporting-local-restaurants-over-chains-301553851.html
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