Studies from Obuda University Have Provided New Data on Risk Management (Investor Segments by Perceived Project Risk and Their Characteristics Based on Primary Research Results): Insurance – Risk Management

2022 SEP 14 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- Data detailed on risk management have been presented. According to news reporting from Budapest, Hungary, by NewsRx journalists, research stated, “Our research focuses on investment initiatives.”

Our news journalists obtained a quote from the research from Obuda University: “The perceived risks are analysed from the consumer’s viewpoint, i.e., the client’s perspective, from the standpoint of the project. In the literature, there are several risk interpretations and classifications. We assumed it could be interesting and valuable to approach investment projects from a consumer-oriented viewpoint, considering that the perceived and consumer-identified set of risks is a major determinant of the outcome of a decision. In addition to relevant secondary sources, we also present partial results of our primary research project. A pre-tested, standardised online questionnaire was employed in the primary study, using a snowball sampling approach generating 1545 evaluable questionnaires. As a result of the research, we were able to segment the customer (investor) target groups into various categories depending on the perceived project risk.”

According to the news reporters, the research concluded: “We have established the orientation directions along which these segments may well be meaningfully described in terms of perceived investment risk concerns and socio-demographic characteristics that influence cluster membership. In our opinion, the findings may be a useful source of information for investment project developers looking to identify consumer groups based on risk perception and build project solutions for them.”

For more information on this research see: Investor Segments by Perceived Project Risk and Their Characteristics Based on Primary Research Results. Risks, 2022,10(159):159. (Risks - http://www.mdpi.com/journal/risks). The publisher for Risks is MDPI AG.

A free version of this journal article is available at https://doi.org/10.3390/risks10080159.

Our news editors report that additional information may be obtained by contacting Monika Garai-Fodor, Keleti Karoly Faculty of Business and Management, Obuda University, 1034 Budapest, Hungary. Additional authors for this research include Tibor Pal Szemere, Agnes Csiszarik-Kocsir.

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