State Farm buys naming rights to Atlanta arena for $175M
"This decision symbolizes our pledge to making a difference in communities, building our brand locally and nationally, and ultimately growing
"
The
With one of its three regional hubs based in
"We are honored to work with
The deal, said Tipsord, means the company and the Hawks "will co-create impactful community initiatives and bolster existing community and social responsibility programs."
The insurance giant prides itself on activating its workforce in the communities where they live, the company said, noting that in the past four years,
The arena will feature the third-largest center-hung scoreboard in the NBA, new sight lines with 360-degree concourses and new seating and venue entertainment options, said State Farm.
"Generations will be positively impacted by the work we do throughout
Fans will get their first opportunity to enter the new venue on
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