Softheon Marketplace Cloud to eliminate use of Healthcare.gov for real-time health plan enrollment

By a News Reporter-Staff News Editor at Insurance Weekly News -- Softheon, a national leader in cloud-based health insurance exchange integration and services, announced its private-label enrollment solution, which provides Enhanced Direct Enrollment-as-a-service (EDE); a unified enrollment experience and an updated, easy-to-use, portal for Marketplace members. EDE will eliminate the current "double redirect" to Healthcare.gov, using a series of CMS-based APIs to process eligibility and changes behind the scenes. This new portal will allow issuers and agent/brokers to establish and maintain relationships with members from initial enrollment, through mid-year changes, and into renewal.

Jane Good, former Executive Director for Aetna's Exchange program and founder of JGood Advisors said, "Softheon demonstrated their agility in a successful DE Proxy build in late 2017 and continues to shine as an early tester for Enhanced Direct Enrollment."

Keywords for this news article include: Softheon, Managed Care, Health and Medicine.

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