Simon-Kucher Accelerates Expansion Into North American Insurance Market, Names Industry Veteran Nick Frank to Spearhead the Effort
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The global strategy and marketing consultancy
Frank is an industry veteran with more than 20 years of experience helping insurance carriers and producers reimagine sales, product design, and revenue models. He has worked closely with insurance leaders to implement advanced digital technologies to improve sales funnel ratios, refine customer segmentation and optimize pricing. His expertise spans across property and casualty, life and annuities, reinsurance carriers, and producer organizations.
"Nick is ideally suited to lead our expansion in
Beyond carriers, Frank has enabled P&C-focused InsurTech technology providers and service companies to enter the market. This includes market segmentations, refinement of messaging, product management, sales strategy, and software demonstration. Frank was previously a partner and managing director at a Big 4 strategy and technology consultancy. Before that he was a leader at
Simon-Kucher's dedicated insurance practice has helped the world's largest carriers, producer organizations, and providers achieve higher conversion, cross-sell, up-sell and profit ratios. The firm's


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