Sigo Partners with Mexico-based Saive to Launch First Spanish-Language Safe Driving App in the U.S.

HARRISON, N.J. (PRWEB) January 26, 2021

Sigo, an inclusive auto insurance provider focused on providing affordable access to underserved populations, has partnered with Mexico-based Saive to launch the Calles Seguras Initiative through the Sigo powered by Saive App, a free safe driving app now available to all drivers. Use of the mobile telematics solution, the first in the U.S. that's natively in Spanish, allows users to review their driving behavior, become a safer driver, and earn rewards while doing so.

According to Pew Research, Hispanics have accounted for more than half of the U.S. population growth since 2010. To better serve this segment of the population, and the growing number of Hispanic drivers, Sigo created a bi-lingual, tech-enabled solution to help customers with limited insurance histories get basic liability policies without having to visit a brick-and-mortar agency or pay extra fees. With the introduction of the Calles Seguras Initiative, the Hispanic population can now also continue to improve their driving skills, whether they are a Sigo customer or not.

"In order to address the underlying discrimination within auto insurance pricing, we need to overhaul the way rates are calculated. Telematics already has and will continue to be a critical piece of the puzzle in building a fairer pricing model," said Nestor Hugo Solari, Co-Founder and CEO of Sigo. "Our partnership with Saive to bring a Spanish-language safe driving app to the U.S. will not only make our roads safer but will also soon help customers save money on their insurance, regardless of factors like zip code, education or credit score."

Saive has already been helping drivers in Mexico with their Driver Score algorithm and Driver Assistant, technology that has been implemented into this new app. Once enabled in one's vehicle, the app tracks factors such as acceleration, hard braking, speed, sharp turning, distance driven, and late-night driving. The app will also capture miles driven without texting and minutes without looking at one's phone. "The data collected provides significant value not just for insurers, but for drivers to improve their habits to make our roads safer," said Salvador Rochin, Co-Founder and Chief Product Officer of SAIVE

Upon completing a trip, the Driver Assistant will alert users to any distracted driving habits as well as share tips for safer driving. After at least 100 miles have been driven, drivers who follow the speed limit, don't text and drive, and avoid sharp braking and turning, among other safe habits, can begin earning rewards like Amazon gift cards.

"More than 38,000 people in the U.S. lose their lives each year in car crashes. Saive's goal has always been to reduce the number of road accidents and protect all drivers, so we're excited to continue furthering our impact in the U.S. with the help of Sigo," said Moisés Maislin, Co-Founder and CEO of Saive.

Currently, the Sigo powered by Saive app is available to all drivers and can be downloaded on the Apple App Store and Google Play Store free of charge. Sigo customers in California and Texas who use the usage-based mileage app will have access to insurance cost-saving in 2021. Customers will receive discounts first for opting-in to the program as well as added discounts based on their safe driving habits.

For more information about the Calles Seguras Initiative and the Sigo powered by Saive app, visit https://sigoinsurance.com/saive.

About Sigo
Sigo is an inclusive auto insurance provider focused on the $20 billion emerging non-standard auto insurance market. Sigo provides affordable access via its direct-to-consumer platform that is tech-enabled, bilingual, and mobile-first. By helping customers with limited insurance histories get basic auto insurance, Sigo is better serving the segment of "non-standard" drivers by providing transparent and reliable coverage. Sigo is currently available in California and Texas and was co-founded in 2019 by Néstor Hugo Solari and Júlio Erdos. For more information, visit https://sigoinsurance.com/.

About Saive
Saive utilizes smartphone technology that process driving behavior data to insurers, OEMs and more, to design easy and affordable mobile usage-based insurance products (PAYD, PHYD and Hybrid models) for the Hispanic markets in the Americas Region. Saive have been accelerated by Google Advantage Program (2018) and Puente Labs in Silicon Valley (2019). Its Vision for 2025 is to predict car accidents in real time to save lives by using the most adoptable technology in the world: smartphones. Being the first telematic company offering "cash-back" models, SAIVE has been strengthening its presence in the Latin American market since the pandemic started in 2020. For more information, visit https://saive.app/.

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