Senate Finance Committee Issues Testimony From University of Pennsylvania-Wharton School Professor Burns (Part 2 of 2)
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(Continued from Part 1 of 2)
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Adversarial Relationships
The historical lesson here is that the relationships between PBMs and health plans can vary. It is also important to note that the relationships between PBMs and their health plan clients are 17 not always cordial and productive but could instead be unwieldy and rather adversarial. They can both wind and unwind.
In 2009, Express Scripts entered a 10-year contract with
In 2017,
Downstream Effects of the Litigation The litigation had several downstream effects - - for both insurers and PBMs. First,
Second, Express Scripts faced the loss of its largest health plan client (
The
Historical Rationales for Vertical Integration
The combinations of (1) Cigna with Express Scripts and (2)
Indeed, there have been many rationales for such vertical integration offered over the past decade. These rationales reflect the period's Zeitgeist (spirit of the times): care coordination, manage the continuum of care, disease management and chronic disease management, use big data and data analytics to (a) stratify enrollees by their risk level and then (b) identify and intervene for those at high risk. Providers have offered similar rationales for the vertical integration mergers they have undertaken.
Vertical integration has also been partly motivated by the growth in spending on specialty drugs. Such spending is split between the pharmacy benefit and the medical benefit. Patients taking specialty medications tend to have more expensive conditions that health plans need to manage. Health plans have argued that spending under both benefits is large and roughly equal in level, thus requiring close management of both. While there is some overlap, specialty drug spend for different disease categories tends to dominate one benefit over the other (e.g., multiple sclerosis on the pharmaceutical benefit side, oncology on the medical benefit side).
The vertical integration strategies were also partly motivated by
Current Rationales for Vertical Integration
In his 2022 Report,62 Fein summarized some additional specific goals of vertical integration that are mentioned by Percher:63
* Because healthcare services (e.g., pharmacy) are not subject to the same risk-based capital requirements or profitability regulations as insurers, integration can allow them to retain a greater share of revenues.
* Patients who are on expensive specialty medications have high overall medical spending which can benefit from the combined pharmacy and medical benefit.
* Vertical integration enables insurers to tap into the growing market for specialty pharmaceuticals and perhaps control downstream pharmacy assets.
Challenges to Vertical Integration
In his 2022 and 2023 reports, Fein is also careful to point out the challenges facing the strategy of vertical integrating insurers with PBMs and pharmacies.
* There is no guarantee that an insurer which owns its own PBM and pharmacy operations is assured that prescribing physicians are aware of any pharmacy network restrictions and can direct their drug dispensing.
* Employers may be skeptical about whether the savings from combining the pharmaceutical and medical benefit will accrue to them. This may slow down their adoption of such plans. Not all health plan sponsors seem to be beating a path to such integrated offerings. According to Drug Channels, 77% of small employers (< 1,000 workers) contracted with a combined health plan/PBM in 2021. By contrast, only 53% of mid-sized employers (1,000 - 5,000 workers) and only 33% of large employers (> 5,000 workers) did so; the latter two categories were more likely to carve out the PBM.64 20
* Hospitals have been entering the specialty pharmaceutical business and acquiring oncologist practices. The market for physician-administered drugs is thus shifting from physician offices to hospital outpatient departments. Alternate sites of care such as home infusion account for a portion of the medical benefit spend as well as Medicare Part B spend. Hospitals may enjoy a competitive advantage over integrated insurers in this fragmented market.
* Some prior insurer/PBM/pharmacy/provider joint ventures (e.g., those involving Humana, Prime Therapeutics,
The overall goal of vertical integration may be the magic word, "synergy". Like Helen of Troy, synergy may be the strategy that launched a thousand mergers.66 Synergy results when the whole is greater than the sum of the parts (i.e., 1 + 1 = 3). There are two types of synergies: cost synergies and revenue synergies. Following Fein and Percher, revenue synergies seem to be front of mind in combining the component parts depicted in the Figure above,. All of this is speculative and theoretical at the moment. We have yet to see whether these combinations can figure out how to coordinate the various parts they acquire. Success will largely hinge on getting physicians and patients to follow directives and "do the right thing": e.g., use in-house pharmacies and providers (stay in network) when they are part of different organizations. Success may be challenged by having to rely on those outside, non-contracted organizations to attract needed volume. As a result, each vertical integration combination may need business from other similar combinations, who are their competitors.
Consequences of Vertical Integration
Vertical integration may have important, positive consequences for competition. According to analysts, one outcome of this vertical integration will be more aggressive price competition among health plans and PBMs.67 This could come about by the merging parties' bundling of 21 medical and pharmacy benefits, which would entail a diminution of carve-out contracts between employers and PBMs for just the pharmacy benefit. This would put pressure on the margins of the freestanding PBMs, because vertically integrated insurers would discount their in-house PBM's services to win the combined business. Any stand-alone PBM contracts would need to lower prices to remain competitive.
Such integration might also reduce heterogeneity in health plans' approaches to strategic alignment with PBMs (which used to vary along an outsourcing-insourcing continuum). Greater homogeneity in strategic alignment across dyads of health plans and PBMs would increase their competitive rivalry since downstream buyers discern fewer distinctive features of one vertical integration combination.
Such integration also potentially signals that PBMs may focus increasingly more on the specialty pharmacy business for their profitability and, conversely, focus increasingly less on retained rebates. PBMs have passed along a much greater share of these rebates to health plan sponsors over the past decade, from 75% in 2013 to 90% in 2018. According to some PBM industry presentations, rebates apply to 70% of their branded pharmacy scripts, which in turn account for only 10% of total scripts. Rebates have also diminished in importance due to Medicare's growing share of retail prescription drug spending (from 18% in 2006 to 30% in 2017) and the low amount of rebates retained by PBMs in Part D PDPs.
Finally, growing vertical integration between health plans and PBMs will likely reduce the transparency of freestanding PBMs' financial results.68 We have already confronted the opacity issue in trying to assess the performance of vertical integration efforts by hospitals to develop physician and health plan divisions.69
Vertical Integration: Ride into the Danger Zone?
Vertical integration has become a popular strategy in the healthcare ecosystem. Many of the recent vertical integration efforts depicted in the Figure above include providers (e.g., physicians, ambulatory surgery centers or ASCs, retail clinics) as well as insurers, pharmacies, and PBMs. A prominent illustration is
The healthcare sector is in the midst of its second or third iteration of vertical integration involving hospitals, physicians, insurers, and alternate care sites. The historical evidence among 22 this different set of players has already been published, weighed in the balance, and found wanting.70 It is not a pretty picture. Most of the vertical combinations fall into one of three categories - - physicians with insurers, hospitals with insurers, physicians with hospitals. They have all suffered from disappointing financial performance and, sometimes, huge losses. There are an estimated fifty different reasons why combinations of providers with insurers do not work; worse yet, it may only take one of those reasons to sink the deal.71
How should one evaluate vertical integration between firms in adjacent stages in the healthcare value chain? According to strategy researchers, vertical integration (insourcing) makes more sense than using the market (outsourcing) when the following general conditions hold:
* There are few firms in the adjacent stage
* There is need to make transaction-specific investment in an upstream/downstream firm
* The integration ensures access to needed inputs
* There is a need for coordination between the firms in the adjacent stages
* The adjacent stages are similar in their optimal scale
* The two stages are strategically similar
* There is high certainty in market demand
* There is low risk in the reliability of the trading partner
* There is low need to continually upgrade capabilities
Moreover, the following specific conditions must also be met if the vertical integration is to confer competitive advantage over rivals:
* The integration achieves coordination & collaboration not open to other firms
* The integration improves the joint performance of value chain activities under one roof
* The integration leverages resources and capabilities across the combined firm
* Ownership is needed to capture all of this value
* Culture clashes between the two firms can be avoided
* Executives can get the two firms to work together
The bar is pretty high. Many firms may be challenged to clear it. It is unclear whether executives consider the general market and specific firm conditions needed to make vertical integration succeed. Vertical integration is a specific type of corporate diversification. The evidence base for the performance of diversified firms is not much better than that for vertically-integrated firms. Related diversification outperforms unrelated diversification; but, focus may outperform related diversification. The key question is how big is the overlap between the value chains of the firms that are integrating; the secondary question is whether the overlap occurs in the most important stages of their value chains. This requires a comparison of the health plan's value chain and the PBM's value chain.72 Another key issue is that such an analysis needs to be conducted for each pair of components in the vertical chain. A final issue which most strategists fail to consider is this: given the popularity of vertical integration and the large number of firms adopting this strategy, just where is the competitive advantage?
Conclusion Regarding Vertical Integration
In sum, vertical integration is not a guaranteed success. When pursued by hospitals and physicians, there has been a lot of red ink and unwinding of the combinations. This is all documented evidence. At the same time, hospitals have utilized vertical integration with physicians to increase the prices they charge insurers in local markets; this serves to increase their costs and total spending. This, too, is well documented. Regulators need to closely monitor what effects the combinations depicted in the Figure above exert on pricing and costs. At this point, we simply do not know.
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4 Act III, Scene 2. Just to be clear, we are not talking here about Mark Anthony, J Lo's third husband. Their last names are spelled differently. My students always get them confused.
5 This section draws on Chapter 14 of The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs (Palgrave Macmillan, 2022). It also draws on an article I recently wrote in The Hill, "What History Tells Us About Your Prescription Costs and the New 'Bad Boys' of Health Care," (
6 'Whipping Boys' is not a derogatory term. It refers to the use of stand-ins who were punished for the wrongdoings of the princes that were heir to the throne of the
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8 For a positive view of Kaiser today, see:
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13 Government Accountability Office. Drug Industry: Profits, Research and Development Spending, and Merger and Acquisition Deals GAO-18-40 (
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15 However, the threat is not always due to supplier mergers. M&A activity among large pharmaceutical manufacturers has not resulted in a more concentrated sector. In 2006, the top ten firms accounted for 46% of total sales; ten years later they accounted for only 41% of sales.15 Instead, in recent years, the threat has sometimes come from generic drugs where either market demand is too small to support more than one firm and/or all other suppliers have withdrawn for various reasons. The result is a monopoly and egregious pricing behavior. Two prominent examples are
16 This section draws on Chapter 9 of The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs (Palgrave Macmillan, 2022).
17 Burns. The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs, 2022: Figure 9.9.
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23 Burns. The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs, 2022: Figure 9.10.
24 Burns. The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs, 2022: Figure 9.11.
25 Drug Channels. The 2018 Economic Report on
26 Burns. The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs, 2022: Figure 9.12.
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28 The 2022 Annual Report of The Boards of Trustees of
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31 Burns. The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs, 2022: Chapter 11.
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35 I am not sure which side is right and which is wrong. Maybe I have missed something. My colleagues are welcome to point out the error in my ways. As Jalen Hurts, the quarterback of the
36 Visante. No Correlation Between Increasing Drug Prices and Manufacturer Rebates in Major Drug Categories (2017). Available online at: https://www.pcmanet.org/wp-content/uploads/2017/04/Visante-Study-on-Prices-vs.-Rebates-By-Category-FINAL.pdf. Accessed on
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42 Available online at: https://library.osu.edu/site/40stories/2020/01/05/we-have-met-the-enemy/. Accessed on
43 Burns. The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs, 2022: Figure 9.13.
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45 Burns. The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs, 2022: Figure 9.15.
46 Burns. The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs, 2022: Figure 9.16.
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49 Drug Channels. Employers are Getting More Rebates Than Ever - But Sharing Little With Their Employees (
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51 Burns, 2022: Figures 9.17, 9.18, 9.19, and 9.20
52 Drug Channels. Employers Slowly Warm to Point-of-Sale Rebates - - But Most Move Faster for Insulin (rerun) (
53 The section draws on Chapter 13 of The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs (Palgrave Macmillan, 2022).
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55 Drug Channels. The 2023 Economic Report on
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57 This is covered in Chapter 9 of The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs (Palgrave Macmillan, 2022).
58 This is covered in Chapter 10 of The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs (Palgrave Macmillan, 2022).
59 The historical M&A trend among PBMs is depicted in Chapter 11 of The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs (Palgrave Macmillan, 2022).
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61 Here is what
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63 Eric Percher. Optum Launches 'Emisar' Contracting Entity; Navitus Aligns with Ascent via Prime (
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65 This section is taken from Drug Channels. The 2023 Economic Report on
66 In his play, The Tragical History of the Life and Death of Doctor Faustus, the sixteenth century English playwright
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68 Growing vertical integration between health plans and PBMs will likely reduce the transparency of freestanding PBMs' financial results.
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72 Compare Figures 11.14 and 13.5 in The Healthcare Value Chain: Demystifying the Roles of GPOs and PBMs.
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Original text here: https://www.finance.senate.gov/imo/media/doc/Lawton%20Robert%20Burns.Senate%20Testimony.March%202023[1].pdf


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Senate Finance Committee Issues Testimony From University of Pennsylvania-Wharton School Professor Burns (Part 1 of 2)
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