Reports Outline Health and Medicine Findings from Jameela Hyland and Colleagues (Embedding Racial Equity in a Health Access Campaign in New York City: The Importance of Tailored Engagement): Health and Medicine

2026 JAN 23 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- Researchers detail new data in Health and Medicine. According to news reporting out of Long Island City, New York, by NewsRx editors, research stated, “Prevalence of insurance coverage in NYC varies by race and ethnicity: one-quarter (26%) of Latino New Yorkers lack health insurance, compared to 11% of Asian and Pacific Islanders, 11% of non-Latino Blacks, and 8% of non-Latino whites. The Office of Health Insurance Services at the NYC Health Department implemented a tailored racial equity engagement project to identify barriers and opportunities in accessing health care and health insurance among adult Latino and Chinese New Yorkers.”

Our news journalists obtained a quote from the research, “We conducted 12 community stakeholder interviews and 9 consumer focus groups and used the results to develop a tailored, multilingual, data-driven media campaign in NYC neighborhoods with the highest proportions of uninsured Latino and Chinese New Yorkers. We conducted a social media post-survey to evaluate the campaign’s effectiveness. Stakeholder interviews indicated that cultural beliefs about medicine, insufficient access to services in appropriate languages, and limited awareness of enrollment opportunities impacted health insurance enrollment among Chinese and Latino New Yorkers. Consumer focus groups emphasized that health insurance enrollment media campaigns should focus on culturally salient themes and incorporate community input. Most post-campaign survey respondents (84%) agreed that they and their communities were represented by the implemented campaigns. Survey respondents reacted most positively to images of multigenerational families used in the campaigns. Community input is important for public health campaigns focused on specific racial or ethnic groups.”

According to the news editors, the research concluded: “Community engagement can help local health departments effectively reach priority populations, ensure that messaging is culturally and linguistically appropriate, and align public health messaging with health equity goals.”

This research has been peer-reviewed.

For more information on this research see: Embedding Racial Equity in a Health Access Campaign in New York City: The Importance of Tailored Engagement. Journal of Public Health Management & Practice, 2026. Journal of Public Health Management & Practice can be contacted at: Lippincott Williams & Wilkins, Two Commerce Sq, 2001 Market St, Philadelphia, PA 19103, USA.

Our news journalists report that additional information may be obtained by contacting Jameela Hyland, Author Affiliation: New York City Dept. of Health and Mental Hygiene, Long Island City, New York. Additional authors for this research include Madeline Cohodes, Lily Glenn, Samantha De Leon, Sabina Shakya and Enid Herrera.

The direct object identifier (DOI) for that additional information is: https://doi.org/10.1097/phh.0000000000002320. This DOI is a link to an online electronic document that is either free or for purchase, and can be your direct source for a journal article and its citation.

Publisher contact information for the Journal of Public Health Management & Practice is: Lippincott Williams & Wilkins, Two Commerce Sq, 2001 Market St, Philadelphia, PA 19103, USA.

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